iWorld
Arkadin becomes an official provider of Tata Comms jamvee video service
MUMBAI: Tata Communications has announced an agreement with Arkadin, one of the world’s largest and fastest growing collaboration service providers. Arkadin becomes an official APAC provider of Tata Communications’ recently launched jamvee conferencing – an on-demand unified communication service which enables, anyone, anywhere, to instantly access a business video meeting on any device – be it desktop, laptop, tablet, smartphone, Telepresence or video conferencing rooms.
Connecting via video across multiple devices and platforms will be made easier. Delivered through the world’s only fibre optic cable ring around the globe, jamvee is a global video conferencing tool for enterprises that makes video conferencing – both within and between companies – as easy as making an audio conferencing call.
Arkadin Asia Pacific MD & EVP Serge Genetet said: “With demand for video conferencing exploding, we’re confident jamvee will be popular with enterprises that need a simple on-demand service with business-grade quality that also offers the flexibility to use existing video equipment. We’re thrilled to partner with Tata Communications and certain the alliance will help strengthen our value proposition for providing customers with advanced collaboration and unified communications solutions.”
The jamvee software application is compatible with Windows, OSX software-based devices, iPhone, iPad and Android devices. Users of Lync and other video conferencing software, as well as those with access to standard video conferencing systems such as Telepresence, can also meet using jamvee. Up to 46 participants can join each conference at the touch of a button, bringing globally-dispersed teams in fast-moving businesses closer together than ever before as the bring-your-own-device (BYOD) culture continues to gather pace.
Tata Communications unified communications & collaboration senior VP Anthony Bartolo said, “Our mission is to create the world’s richest open video ecosystem. The partnership with Arkadin enforces this strategy which will enable true unified communication for enterprises operating in today’s mobile, always-on and global environment. Using jamvee is as easy as making an audio conferencing call and together with Arkadin’s expertise in delivering collaboration services with dedicated local-language teams; we will enable more businesses to experience the benefit that true video collaboration brings.”
The partnership agreement with Arkadin will first roll-out in Australia and New Zealand followed by the rest of the Asia Pacific region.
Frost & Sullivan APAC ICT Research VP Andrew Milroy said, “Frost & Sullivan attributes Tata Communications’ Managed Video Collaboration Service Provider of the Year award win to the depth of its managed video service portfolio, particularly the most recent launch of the video collaboration service – jamvee, its customer centric approach and continued execution of its video strategy. Tata Communications has built strong branding around its video strengths and is well recognised across multiple industries for its success in video collaboration. It is widely perceived to be an expert in the Asia Pacific video collaboration service market.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
