News Broadcasting
Apurva Purohit to head Times TV project
MUMBAI: Apurva Purohit, the soon to be former employee of the Subhash Chandra-promoted Zee Telefilms, is joining the Times Group as head of its television project.
Purohit is currently serving out her notice following her resignation as Zee TV president last month and has her last day at the office on 31 January.
When contacted by indiantelevision.com Purohit said, “The final details would be known when I reach there. But my repsonsibilities would include charting out positioning of the entertainment channel(s), detailing the distribution aspects and other things that go to make a TV channel a reality.”
Though Purohit was not ready to spelll out the details, Times sources that as the COO of the TV venture, she would be responsible for more than one channel – one entertainment and one news channel, initially. Purohit, who’ll be reporting to Bennet, Coleman & Co. Ltd. executive director Arun Arora, also did not spell out a time frame for the launch of the proposed channel(s).
“Those things would become clear once I join formally,” she added. Though Purohit’s notice period at Zee Telefilms runs through January till the 31st, industry sources indicated that she’s trying to work out a deal whereby Subhash Chandra’s company lets go of her before the deadline so that she’d get some time off before she plunges headlong again into the media business, probably, from February.
According to the information available with indiantelevision.com, Times Group managing director Vineet Jain is quite gung ho about the TV project and has reportedly pushed the effort into high gear. Some alliance with a UK-based broadcaster is also being talked about in this regard.
A management graduate from IIM Bangalore, Purohit has been in the advertising and media business for nigh on 17 years. She joined Zee in mid-June 2002 from FCB Ulka’s media unit Lodestar where she was media director. Starting with client servicing, Purohit crossed over to media planning in the mid-90s.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
