iWorld
Applause Entertainment and yes Studios partner for Tanaav season two
Mumbai: yes Studios and Applause Entertainment extend partnership for the second season of Fauda adaptation in India, Tanaav. The first season of Fauda was adapted by Applause Entertainment as Tanaav and premiered to much acclaim on Sony LIV in November 2022. Set against the idyllic backdrop of Kashmir, Tanaav tells the story of a Special Task Group and weaves tightly knit action with the emotional stories of compelling characters caught up in the fight against terrorism in the region.
Season one of Tanaav featured a stellar Indian cast, including Manav Vij, Sumit Kaul, Rajat Kapoor and Shashank Arora, and was directed by Sudhir Mishra (Serious Men) and co-directed by Sachin Mamta Krishn (Hostages). Details about season two will be made available in due course.
Sharon Levi, managing director of yes Studios said: “We are thrilled that our relationship with Applause Entertainment will continue and are excited that this extension to the format deal will ensure a return for Tanaav. Fauda was our first big global hit and Tanaav its first local adaptation. It was very important for us to work with the right partner, one that could deftly cover differing perspectives in a highly complex situation and create interesting and relevant characters anchored in its own unique local setting and circumstances. The Applause Entertainment team did all this brilliantly, and we can’t wait to see what they have planned for season two.”
Applause Entertainment managing director Sameer Nair added: “We’re honoured to extend our partnership with yes Studios after the resounding success of Tanaav Season One. The teams at Applause and Sony LIV are pumped as we set out to craft an even more gripping tale for our audience with a season two. Stay tuned for an extraordinary tale of courage, conflict, and camaraderie as we embark on this exciting new adventure.”
Fauda, which follows the work of a team of elite Israeli undercover agents, was created by Avi Issacharoff and Lior Raz. It has won numerous awards, including Best Series at the Israeli Academy TV Awards, and has been critically acclaimed in the press across the world. Fauda is produced by L. Benasuly Productions and yes TV, with yes Studios distributing the series and format.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
