iWorld
Apalya appoints Deepa Kulshrestha & Bharat Prem as VPs
MUMBAI: Apalya Technologies, a video delivery company, has announced the appointment of Deepa Gupta Kulshrestha as vice president and head of sales and Bharat Prem as vice president of global sales.
Kulshreshtha will lead the business development efforts and set strategic direction for sales while Prem will drive global sales of its OTT platform myplex in the telco/ broadcast/ pay TV sections of the media spectrum.
Apalya CEO Vamshi Reddy said, “I am delighted to welcome Deepa and Bharat to Apalya. Both are highly effective, accomplished leaders with proven track records of growing a business into a global leading brand. Their end-to-end understanding of the media ecosystem and adaptive approach towards new businesses will help catalyse our goals of accelerated growth.”
Prior to joining Apalya, Deepa worked with Ericsson where she headed the media vertical & media delivery and also set up the Partner Program. Her 24 years of experience encompasses various roles such as sales lead in Redback, head of sales operations for SAARC in UTStarcom and project manager in Nokia.
In a career spanning 22 years in media and broadcast, Bharat has led various global sales functions. Bharat has worked in the media & broadcast industry with the likes of France Telecom (GlobeCast) & Ericsson in the last 14 years. Prior to this, he was working in the IT & e-commerce space with the likes of Wipro & Commerce One (US).
Global online TV episode and movie revenues for 138 countries is expected to touch $83 billion in 2022, more than double the $37 recorded billion in 2016. The global OTT TV & video forecasts report estimates that $9 billion will be added in 2017 alone.
iWorld
Imdb launches Dekh Bhais to simplify entertainment discovery
New creator-led series hosted by Rohan Joshi and Aaditya Kulshreshth turns scrolling dilemmas into lively conversations.
MUMBAI: Imdb has decided to end the endless “what to watch” scroll with a double tap of desi banter and smart recommendations. The world’s most popular source for movie, TV, and celebrity information has launched Dekh Bhais, a fresh digital series designed to make entertainment discovery fun, relatable, and effortless. Hosted by popular comedians and content creators Rohan Joshi and Aaditya Kulshreshth (better known as Kullu), the show streams across Imdb’s social channels and transforms everyday viewing confusion into candid, opinion-filled conversations.
Produced by Only Much Louder (OML) in collaboration with Imdb, Dekh Bhais cleverly showcases Imdb’s powerful discovery tools including Advanced Search, Interest pages, trending widgets, curated lists, and personalised recommendations through sharp, culturally resonant discussions.
Each episode features the hosts and a guest diving into personal favourites, pop culture references, genre preferences, and unexpected picks. The conversation culminates in a custom Imdb watchlist tailored to the chat, giving viewers a ready-to-binge lineup of recommendations.
Yaminie Patodia, Head of Imdb India, said, “Choosing what to watch today is more complex than ever. With Dekh Bhais, we explore the powerful intersection of personality-led recommendations and the rich insights available on Imdb. It creates a dynamic and entertaining way to navigate an overwhelming range of choices.”
Rohan Joshi shared: “We’ve all had that moment when we want to watch something but end up spending 20 minutes scrolling and second-guessing. Dekh Bhais is basically that scrolling session brought to life, but louder, more opinionated, and hopefully more useful.”
Kullu added: “IMDb has been a big part of my life since childhood. Our show mirrors how we actually discover films and shows in real life through jokes, debates, nostalgia, and strong opinions but it also shows how Imdb can help you cut through the noise.”
The opening slate explores different viewing moods and genres, with more episodes rolling out in the coming weeks. The series is now streaming on IMDb’s Youtube and Instagram channels, and is also available on Spotify, Apple Podcasts, and Amazon Music.
In a world drowning in content choices, Dekh Bhais arrives as the perfect desi shortcut turning “too many options” into “here’s exactly what you’ll enjoy tonight.” With two sharp comedians at the helm and IMDb’s trusted data in the backseat, finding your next favourite watch has never been this entertaining.
