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AP HC adjourns hearing in DAS extension case till 29 April
NEW DELHI: The Andhra Pradesh high court today adjourned the hearing of petitions seeking extension of digitisation deadline in Hyderabad and Vishakhapatnam to 29 April. The interim order restraining MSOs from disconnecting analog signals continues in both the cities.
The court also asked the authorities not to take any coercive steps against Multi System Operators (MSOs) for not implementing digital addressability system (DAS) in Greater Hyderabad city limits.
The division bench headed by interim Chief Justice N.V. Ramana was hearing public interest litigation and five petitions including one filed by an MSO ICE TV through its CEO S V Krishna Mohan and another by the Greater Hyderabad Cable TV Operators Association.
The petitioner Chalasani Narendra filed the PIL saying the Union of India was ‘scuttling the constitutional rights of the citizens by blocking out the TV Channels in the guise of implementation of Digital Addressability System (DAS) without making any efforts for easy availability of Set Top Boxes (STBs) in the market‘.
He also alleged that the government is also trying to favour the big corporate establishments in the cable and DTH industry in the guise of DAS implementation.
Hathway Cable and Datacom also got itself impleaded in the petition saying that there is no need to extend the time for the implementation of DAS in Hyderabad.
The court was informed that the nodal officer who is Joint Collector in Hyderabad had written a note to the Information and Broadcasting ministry that only 30 to 40 per cent STBs had been seeded in the state and had sought an extension of three months.
The note said: ‘As per the information submitted by the MSOs and cable operators approximately 3.4 million consumers are existing, out of which only 30 per cent to 40 per cent STBs are supplied leaving majority of them still waiting for supply of STBs.‘
According to figures published by the Ministry on 3 April, Hyderabad has 881,512 TV households of which 546,892 STBs had to be installed. Vishakhapatnam has 542,692 TV households, and 466,466 STBs had still to be installed.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
