eNews
AOL launches web `sweeps` contest aimed at women
MUMBAI: AOL is launching a nationwide search for women who play multiple roles in their professional and personal lives –a segment the company has dubbed “CEOs”, or “Chief Everything Officers”.
The search is patterned after TV sweeps, with the goal of attracting more eyeballs and luring sponsors. The company says that through research conducted with Roper Public Affairs, the “CEO” title resonated with women who are juggling careers, families and personal lives.
The search for ‘women who can do it all’ is being sponsored by Dove, said media reports. Said AOL network programing chief Tina Sharkey, “We’re acting like a TV network. This is sweeps on AOL.”
The new channel, AOL.com/CEO, collects tips, stories and relevant editorial from AOL’s own Coaches and Money & Finance sections, as well as from the Time Inc. titles Real Simple, Health and All You. Also, the site will include several social networking elements, including message boards and blogs on various lifestyle topics.
To promote the new channel, AOL has initiated a contest aimed at discovering real-life CEOs by inviting users to nominate candidates. Five winners will be selected to attend a luncheon in New York City on 17 May, when they with also receive a $1,000 shopping spree and their choice of several prizes values at $10,000 each.
The star of ‘Desperate Housewives’ and real-life mom Felicity Huffman is the spokeswoman for the promotion and is being featured prominently on the new site. Huffman will meet with the contest winners in New York in May, the report said.
Starting this week, Dove will be promoting the “webisodes” in TV, print and online ads. The rules, along with a series of video vignettes starring Huffman, can be viewed on the web site.
In January, the company had co-launched a similar content channel with Good Morning America (GMA) titled America Takes It Off, which featured content designed to help women shed post-holiday pounds. That section generated 22 million page views in January, with the GMA promotion yielding close to 130,000 registrants who then pledged to lose 4.5 million pounds, according to AOL.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
