iWorld
AOL launches personalised mobile portal in the US
MUMBAI: US online services provider America Online has announced the launch of AOLMobile.com at www.aolmobile.com.
This is a a personalized mobile portal that makes it easy to learn about, buy and use today’s hottest wireless communications and content services. Designed to meet the needs of AOL members, AIMusers and mobile users alike, the site can be customized by mobile users to present the features and services available for their particular phone model and service provider combination.
Delivered in part through a new alliance with InPhonic an online seller of wireless services and devices, AOLMobile.com also offers a complete mobile storefront. Users can find, compare and buy the latest mobile phones and cellular service plans with the advanced features and accessories that complement their mobile lifestyles.
AOL states that the mobile portal is all about personalisation and simplification. It was designed so that members, registered users and web users alike can easily learn about the phones, services, features and accessories that are available and best suited to meet their needs
AOLMobile.com is also a ‘mobile home base’ where users can easily manage their wireless service accounts. AOL also announced that it has debuted the mobile extension of the new AOL.com portal. This new mobile AOL.com WAP 2 portal gives mobile users everywhere easy wireless access to AOL’s popular content and services.
Features of the new AOLMobile.com and Mobile AOL.com WAP 2 Portal include:
AOLMobile.com. The My Mobile Dashboard is designed to give mobile users a central place to easily manage cell phone features and preferences, such as IM Forwarding or alerts and reminders. By registering their phone in the privacy-protected site, users can also quickly identify and select relevant services and download features like ringtones and wallpapers.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
