News Broadcasting
Anushrav Gulati plugs into ABP Network as chief digital officer
MUMBAI: Powering up for its next phase of digital evolution, ABP Network has appointed Anushrav Gulati as chief digital officer (CDO), bringing in a battle-hardened media and ad-tech pro with over two decades of deep digital DNA.
With a career spanning the trenches of Infosys to the command centres of Network18 and Times Internet, Gulati has now taken guard at ABP Network as of May 2025—his latest inning in an already formidable game.
From cracking programmatic codes at Network18 and leading digital ad sales at Times Internet, to building programmatic revenue models and launching performance-driven platforms at TVOptima, Gulati’s résumé reads like a playbook for India’s digital advertising future.
Prior to this move, Gulati was head of sales and business development at TVOptima, where he moonlighted as a consultant and rainmaker for ad-tech startups. His work involved sealing high-stakes partnerships, taming tech integrations, and creating monetisation magic—earning him stripes as both a sales strategist and digital fixer.
His longest tenure was with TCS (eight years), where he cut his teeth in project management, before moving up the product ladder at Infosys, Globallogic, Lime Labs, and letsbuy.com, gaining chops in product development and leadership.
At Times Internet, he helmed digital ad sales and managed targets across marquee properties. At India TV, as vp – digital, he built the digital vertical from scratch, owning both growth and the P&L. His stint at Network18 saw him leading programmatic revenues for top brands like Moneycontrol, News18 and Firstpost, where he managed everything from SSP relations to syndication.
Armed with a toolkit of AI, CRM, ad-tech, programmatic smarts, leadership and strategic business development, Gulati now steps into ABP with a clear mission—accelerate the broadcaster’s digital transformation, bolster advertising revenues, and bring the network’s digital game up to global speed.
If his past playbook is anything to go by, expect ABP Network to double down on product innovation, AI-backed audience strategies, and sleek monetisation models.
Watch this space—Gulati doesn’t just transform systems, he rewires playbooks.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
