News Broadcasting
Anushrav Gulati plugs into ABP Network as chief digital officer
MUMBAI: Powering up for its next phase of digital evolution, ABP Network has appointed Anushrav Gulati as chief digital officer (CDO), bringing in a battle-hardened media and ad-tech pro with over two decades of deep digital DNA.
With a career spanning the trenches of Infosys to the command centres of Network18 and Times Internet, Gulati has now taken guard at ABP Network as of May 2025—his latest inning in an already formidable game.
From cracking programmatic codes at Network18 and leading digital ad sales at Times Internet, to building programmatic revenue models and launching performance-driven platforms at TVOptima, Gulati’s résumé reads like a playbook for India’s digital advertising future.
Prior to this move, Gulati was head of sales and business development at TVOptima, where he moonlighted as a consultant and rainmaker for ad-tech startups. His work involved sealing high-stakes partnerships, taming tech integrations, and creating monetisation magic—earning him stripes as both a sales strategist and digital fixer.
His longest tenure was with TCS (eight years), where he cut his teeth in project management, before moving up the product ladder at Infosys, Globallogic, Lime Labs, and letsbuy.com, gaining chops in product development and leadership.
At Times Internet, he helmed digital ad sales and managed targets across marquee properties. At India TV, as vp – digital, he built the digital vertical from scratch, owning both growth and the P&L. His stint at Network18 saw him leading programmatic revenues for top brands like Moneycontrol, News18 and Firstpost, where he managed everything from SSP relations to syndication.
Armed with a toolkit of AI, CRM, ad-tech, programmatic smarts, leadership and strategic business development, Gulati now steps into ABP with a clear mission—accelerate the broadcaster’s digital transformation, bolster advertising revenues, and bring the network’s digital game up to global speed.
If his past playbook is anything to go by, expect ABP Network to double down on product innovation, AI-backed audience strategies, and sleek monetisation models.
Watch this space—Gulati doesn’t just transform systems, he rewires playbooks.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
