GECs
‘Antakshari’ takes a pause after epic nine-year run
MUMBAI: After Amanat, it is the turn of the pioneering Antakshari on Zee to bid au revoir to viewers. The competitive song based show that catapulted Annu Kapoor to fresh heights of popularity since its inception in 1993, aired its 485th and final episode for the current run at 8 pm yesterday.
As Zee unleashes a slew of new shows, led by the bold Love Marriage, the brutally frank Kittie Party and the bolder still Lipstick slated for release this week, old timers like Antakshari and Amanat are having to make way for the new lot. But Gajendra Singh, the creator of this trendsetter show, asserts that the show will be back in a revamped avatar in the next six months. The same anchor team of Annu Kapoor and Pallavi Joshi will host the show, but the presentation and mode of participation will be drastically different, says Singh.
Singh, in the meantime, is focusing on another musical show, Yeh Voice Aapki Choice for Zee that will be anchored by singer Shankar Mahadevan and will air in three months’ time. Antakshari wound up the current season with a celebrity guest in the form of former film star Jeetendra who symbolizes the evergreen nature of the Antakshari concept, says Singh.
The original game show, co-anchored by Kapoor along with a string of successive hostesses that included Durga Jasraj, Renuka Shahane, Shefali, Raajeshwari Sachdeva and Pallavi Joshi, will have Joshi as hostess in the new round too.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
