e-commerce
Animesh Sharma joins Exclusively as chief technology officer
MUMBAI: Snapdeal has appointed Animesh Sharma as chief technology officer of the recently acquired Exclusively.com.
Snapdeal co-founder Rohit Bansal said, “We are very happy to have Sharma on board. He comes with 13 years of leadership experience in building scalable technology products, as well as talented engineering teams. Technology is at the backbone of companies like ours and we are confident his rich experience in building technology platforms from scratch will complement Exclusively’s business expansion plans. At Exclusively, he will be driving the technology and product functions to make it the most preferred online shopping destination for premium fashion in India.”
Sharma added, “I am very excited to be a part of the enthusiastic, dynamic and vibrant team at Exclusively. The company’s vision to transform the premium online lifestyle shopping experience in India is quite inspiring. I look forward to building a highly scalable and innovative technology platform with the team.”
Prior to this, Sharma was working with Wize Commerce (formerly Nextag) for almost a decade where he served as vice president – engineering. He was responsible for managing all aspects of engineering, services and live site operations along with leading a team of 100+ engineers across multiple verticals. During his tenure at Wize Commerce, he was instrumental in building and managing some of the most critical technology modules – travel, store and mobile application.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
