News Broadcasting
Animax India’s website goes from strength to strength
MUMBAI: Earlier this year in June animation channel Animax underwent a repositioning. While previously it used to target kids now it targets youth 15-24.
It made a paradigm shift from kids’ entertainment to general entertainment animated series with mature content to be enjoyed by the urban youth.
It launched its website www.animaxindia.com a couple of months ago. The Animax viewer can log on to obtain updates on the latest buzz words in all things animation. There are Animax forums and chats that discuss everything from Animax shows and animated characters to the exclusive gossip on anime box office and music.
Animax now claims that since its inception there has been a 237 per cent rise in the page views indicating a page view of 255,262 in the month of September 2006 from 75,636 in the month of August, 2006. The number of unique visitors to the website has also increased at least one-fold from 3,327 in August 2006 to a substantial 8,241 in September, 2006.
The channel says that since it is now grown up, the Animax viewer is a hip young adult that spends time at coffee shops, browsing the net for the latest in animation, gaming, gadgets and gizmos.
Animax adds that the Indian youth today want to experience a daily life that is dynamic, fun and full of creativity. It is addressing this need through the site.
Fans can be updated with all the schedules of their favourite Animax features. The website gives a voice to all the fans with its Animax Forum where they can log in and post their thoughts.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
