News Broadcasting
Animax India’s website goes from strength to strength
MUMBAI: Earlier this year in June animation channel Animax underwent a repositioning. While previously it used to target kids now it targets youth 15-24.
It made a paradigm shift from kids’ entertainment to general entertainment animated series with mature content to be enjoyed by the urban youth.
It launched its website www.animaxindia.com a couple of months ago. The Animax viewer can log on to obtain updates on the latest buzz words in all things animation. There are Animax forums and chats that discuss everything from Animax shows and animated characters to the exclusive gossip on anime box office and music.
Animax now claims that since its inception there has been a 237 per cent rise in the page views indicating a page view of 255,262 in the month of September 2006 from 75,636 in the month of August, 2006. The number of unique visitors to the website has also increased at least one-fold from 3,327 in August 2006 to a substantial 8,241 in September, 2006.
The channel says that since it is now grown up, the Animax viewer is a hip young adult that spends time at coffee shops, browsing the net for the latest in animation, gaming, gadgets and gizmos.
Animax adds that the Indian youth today want to experience a daily life that is dynamic, fun and full of creativity. It is addressing this need through the site.
Fans can be updated with all the schedules of their favourite Animax features. The website gives a voice to all the fans with its Animax Forum where they can log in and post their thoughts.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
