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Animal Planet increases brand awareness in Mumbai
MUMBAI: Animal Planet claims that the channel’s biggest-ever brand awareness campaign creates 50 per cent jump in viewership in Bangalore. Animal Planet global head Peter Weil said this June, ”We will witness explosive growth in India.”
Animal Planet, the television channel devoted exclusively to the relationship between humans and animals, announced its first and largest brand awareness campaign in Bangalore, informs a media release.
The company has launched a month long promotional campaign in Mumbai. The Mumbai campaign was launched with Aditi Govitrikar, the model and an avid animal lover, flagging off a custom designed Animal Planet vehicle, adorned with stunning wildlife imagery.
The unique promotions include a series of activities: interactive roadshows, fun contests, colourful hoardings and people dressed in animal prints standing at traffic junctions across the city. The essential elements of the Animal Planet promotion comprise a unique and synergistic combination of advertising, ground promotions, events and celebrity endorsements that scale up visibility across the city.
Discovery Communications India managing director Deepak Shourie said, “Animal Planet offers irresistible television. The need purely was to initiate our audience to the channel through a ‘clutter busting’ brand awareness campaign.
The Bangalore campaign essentials included branded trucks with giant screens running Animal Planet programmes, mobikes with volunteers dressed in animal prints across the city, captivating pole kiosks and hoardings and illuminated mobile kiosks to capture attention in the evenings.
The on-ground activity was supported by an interesting use of outdoor media. The media release informs, that strategically positioned hoardings with spectacular visuals established a strong visual connect with the channel’s animal themes, and volunteers dressed in animal prints with illuminated signages provided an unmistakable ground visibility.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
