e-commerce
Analytics tell Snapdeal sellers what to stock
MUMBAI: Snapdeal has shared the success of their seller initiative ‘Grow My Business’, helping sellers across categories to grow their assortment both qualitatively and quantitatively. Driven by the initiative, Snapdeal assortment size has grown by 25 per cent in key categories, such as Fashion, FMCG and Mobiles over the last one month. This has been facilitated by ‘Grow My Business’ recommendation tab that provides customized business advice and consumer insights to sellers on what will sells most, which products are trending and which critical products are out of stock.
The initiative has been welcomed and appreciated by the nearly 3,00,000 sellers on Snapdeal. With access to accurate data analytics and insights driven by consumer buying behaviour, ‘Grow My Business’ recommendations have empowered the sellers to bring relevant and fast-moving assortment to their consumer audience.
From preferred pricing to in-vogue colors relevant for a well-defined target audience, sellers can now take informed decisions basis accurate and timely data inputs and analysis made available to them on their seller panels. This has led to not just better conversions and higher sales for sellers, but has also helped them build brand loyalty.
Paridhi Creations’ Arihant shared, “The ‘Grow My Business’ tab is amazing! I can see the best-selling items as well as emerging favourites of buyers. I simply look at the recommendations and add products that are in line with my existing assortment. With this feature, I have been able to increase my sales from Rs. 4 lakhs to Rs. 30 lakhs per month.”
KD Electronics’ Kailash Shahani also shared that, “The ‘Grow My Business’ tab is immensely useful. Backed by hard data, these recommendations have brought about a significant increase in the number of orders that I receive and, hence, have helped me actually grow my business.”
In addition to helping sellers discover the best consumer suited assortment, Snapdeal has simplified and accelerated the listing process for sellers. Through automation of quality checks for standard products, the time consumed in listing has been significantly reduced.
In recent announcements, Snapdeal has highlighted its commitment towards bringing in business efficiencies across its entire ecosystem – seller stakeholders being a critical part of the same. The success of “Grow My Business” is another milestone in enabling a predictive and intelligence driven growth for Snapdeal sellers.
Additionally, Snapdeal provides comprehensive training and development opportunities to ensure that sellers understand the ever evolving essentials of online commerce. Recently, it announced the launch of GST Guru, a program that offers sellers an exhaustive range of resources on GST compliance. Likewise, “Unbox Success” is an interactive platform for sellers where they are encouraged to send in their queries, challenges, and successes and openly share them to a microsite dedicated entirely to seller learning.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
