e-commerce
Analytics tell Snapdeal sellers what to stock
MUMBAI: Snapdeal has shared the success of their seller initiative ‘Grow My Business’, helping sellers across categories to grow their assortment both qualitatively and quantitatively. Driven by the initiative, Snapdeal assortment size has grown by 25 per cent in key categories, such as Fashion, FMCG and Mobiles over the last one month. This has been facilitated by ‘Grow My Business’ recommendation tab that provides customized business advice and consumer insights to sellers on what will sells most, which products are trending and which critical products are out of stock.
The initiative has been welcomed and appreciated by the nearly 3,00,000 sellers on Snapdeal. With access to accurate data analytics and insights driven by consumer buying behaviour, ‘Grow My Business’ recommendations have empowered the sellers to bring relevant and fast-moving assortment to their consumer audience.
From preferred pricing to in-vogue colors relevant for a well-defined target audience, sellers can now take informed decisions basis accurate and timely data inputs and analysis made available to them on their seller panels. This has led to not just better conversions and higher sales for sellers, but has also helped them build brand loyalty.
Paridhi Creations’ Arihant shared, “The ‘Grow My Business’ tab is amazing! I can see the best-selling items as well as emerging favourites of buyers. I simply look at the recommendations and add products that are in line with my existing assortment. With this feature, I have been able to increase my sales from Rs. 4 lakhs to Rs. 30 lakhs per month.”
KD Electronics’ Kailash Shahani also shared that, “The ‘Grow My Business’ tab is immensely useful. Backed by hard data, these recommendations have brought about a significant increase in the number of orders that I receive and, hence, have helped me actually grow my business.”
In addition to helping sellers discover the best consumer suited assortment, Snapdeal has simplified and accelerated the listing process for sellers. Through automation of quality checks for standard products, the time consumed in listing has been significantly reduced.
In recent announcements, Snapdeal has highlighted its commitment towards bringing in business efficiencies across its entire ecosystem – seller stakeholders being a critical part of the same. The success of “Grow My Business” is another milestone in enabling a predictive and intelligence driven growth for Snapdeal sellers.
Additionally, Snapdeal provides comprehensive training and development opportunities to ensure that sellers understand the ever evolving essentials of online commerce. Recently, it announced the launch of GST Guru, a program that offers sellers an exhaustive range of resources on GST compliance. Likewise, “Unbox Success” is an interactive platform for sellers where they are encouraged to send in their queries, challenges, and successes and openly share them to a microsite dedicated entirely to seller learning.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
