Kids
Amway launches kid’s nutritional drink ‘Nutrilite Chocoblast’
MUMBAI: Amway India, direct selling FMCG company, has launched a balanced nutritional drink for children – Nutrilite Chocoblast. The company is hoping to make a dent in the Rs 1200 crore milkfood drinks segment with this product.
“The quality of your children’s diet can affect their health now, and for the rest of their lives,” says Amway MD and CEO Bill Pinckney. “Ensuring that children grow up with adequate nutrition, can be challenging for the discerning parent, as junk foods are available at almost every street corner and alluring advertisements portraying them as cool, family oriented eats. In such an atmosphere, it is essential that we – as parents – try to strike that balance between lifestyle and health. And Nutrilite Chocoblast gives parents that option.”
Chocoblast provides carbohydrates, proteins, nine essential vitamins and six minerals needed to develop the overall health of children. Chocoblast is the third wellness product for children from Amway – after Berry Blast (a strawberry flavoured nutritional drink) and Kids Chewable (a multi vitamin, multi mineral chewable supplement), states an official release.
The product is available in pack sizes of 500 gms, at an MRP of Rs 819 and is available with all Amway business owners.
The company claims to have received a compelling response from the Indian market, director – marketing and distributor relations Stephen Beddoe said, “Amway had started business with six products and from five offices: today we have around 80 products and 74 offices across the length and breadth of the country, with home deliveries to over 2500 towns and cities.”
“The Amway business was driven by the 450,000 active distributors providing them an income earning opportunity. Amway contributed more than Rs 175 crores to the Government exchequer in 2006 by way of direct and indirect taxes and duties,” he adds.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
