Music and Youth
Ampverse and Muhfaad unveil gaming anthem ‘Rivalry’
Mumbai: Ampverse ecosystem of gaming communities and IPs has introduced a unique gaming anthem “Rivalry”, representing a significant milestone in the esports gaming revolution. This collaboration features the Ampverse teaming up with Muhfaad, one of the emerging and acclaimed young rappers to foster unity among gamers. The gaming anthem delivers an unfiltered and unexplored narrative to the gaming community, making it truly distinctive.
The gaming anthem “Rivalry” commemorates the narrative of a college student with dreams of becoming an esports player, showcasing the obstacles, triumphs, and evolution from being underestimated to gaining acknowledgment. It underscores the passion, commitment, and achievements within the gaming world, simultaneously depicting the conflict between the life of a student and the pursuit of aspirations. Muhfaad, one of India’s youngest and upcoming renowned rappers and musicians, masterfully combines his music and rhythm with gaming, crafting a gaming anthem that resonates profoundly with gamers across the nation.
India Ampverse country head Ashwin Haryani commented, “We are extremely enthusiastic about unveiling this unique gaming anthem, which is a perfect blend of esports, music, and pop culture. Muhfaad’s musical brilliance has conveyed a storyline that resonates perfectly with the gaming community. It heralds a new chapter in esports marketing, promising a fresh and resonant approach. We are eager to advance in this space and provide the youth of India with top-notch gaming accessibility.”
Muhfaad, the rapper and the genius behind the anthem, “Super pumped for you all to check it out and give it a listen. Music has been my ride-or-die forever, and we set out to craft something that hits home with you guys. We chose rap to lay down our message in a way that connects with our audience. Honestly, we were kinda of skeptical at first, like, can these two worlds really vibe together? But guess what, we smashed those doubts and showed that pure magic goes down when you blend different worlds. Believe it, ’cause we just dropped the unexpected combo!”
The gaming anthem is set to take center stage across all College Rivals Social Media pages, alongside the social platforms of musician Muhfaad, gaming influencers, and key stakeholders across the gaming ecosystem. This anthem truly defines the potential of esports and growing opportunities for gamers within the esports community. The video will also be released on various platforms such as Spotify, Apple Music, YT Music, Gaana, Savan, Wynk Music, and more.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
