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I&B Ministry

Amit Khare to start his second tenure as I&B secretary

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MUMBAI: He’s back at a post he held just about two years back. Amit Khare, the higher education secretary in the HRD ministry and schools, has been hoicked into the position of secretary, ministry of information & broadcasting (I&B). He replaces Ravi Mittal who has been in the hotseat since December 2019.

Khare had been appointed to the secretary’s post for the first time on 31 May 2018. It was in December last year, that Mittal got the top charge of MIB during a reshuffle. Now, Mittal has been transferred  as secretary, department of sports.

Khare is a 1985 batch Indian Administrative Service officer .Considered an upright civil servant, he is credited for unearthing the multi-million dollar fodder scam two decades ago in Bihar for which some powerful politicians, including former Bihar chief minister Lalu Yadav, and senior officials have been handed jail sentences of varied time periods.

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Khare comes into the I&B ministry at a crucial time when the government is battling hard to stem the spread of the dreaded novel coronavirus SARS-COV2 which has already claimed more than 800 lives and afflicted more than 26,000 Indians. Khare will have an important role to play especially considering that the economic trials and tribulations the TV broadcasting, and advertising and media sectors are facing courtesy the government enforced lockdown nationally for the past month or so.  Khare has been relieved of his secretary schools portfolo, while continuing to hold the higher education one.

During a career span of more than 35 years, Khare has held various field postings and has worked from grassroots to the higher levels of governance in both state and central governments.  Prior to being additional chief secretary, Jharkhand,  Khare served as principal secretary, finance & planning department, Jharkhand. He has served as member secretary in the department of pharmaceuticals, ministry of chemicals & fertilizers, and joint secretary to the in the department of higher education, ministry of human resource development.

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I&B Ministry

Digital radio, D2M tech set to reshape broadcasting and public messaging

Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem

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NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.

According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.

D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.

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At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.

Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.

The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.

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In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.

Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.

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