Music and Youth
Americans still gaga over radio: survey
MUMBAI: Americans rate the importance and relevance of local commercial radio very highly, despite the entry of high-technology competition, a national survey commissioned by American Media Services showed.
The survey found that 78 per cent said radio is important in their everyday lives, and 91 per cent said radio is important in American life in general. Nearly three-quarters (74 per cent) said they listen to radio at least once a day.
The telephone survey of 1,004 American adults was conducted from 13 – 15 April, 2006 by Omnitel, the weekly omnibus survey by the national polling firm of GfK NOP of Princeton. The survey is considered accurate within plus or minus three percentage points.
The new findings complement those in AMS’ initial survey in January: 64 per cent said they were listening to radio as much as, or more than, they were five years ago.
“The evidence from our polls and others is conclusive that people are continuing to listen to their local, free radio stations. Arbitron and Edison Media Research just conducted a national survey of 1,925 respondents that revealed 77 per cent of Americans expect to continue to listen to their radio in the future as much as they are today,” said American Media Services president and CEO Ed Seeger.
In the AMS survey, 57 per cent of men and 49 per cent of women said they listen to radio at least daily. The availability of music, news and reports on weather and traffic continues to be the most often cited reasons for listening to the radio, with 98 per cent of respondents saying they listen to radio for one of those features. “Radio doesn’t need to reinvent itself. It just needs to get its story out in the marketplace. It continues to thrive with the same basic programming we have embraced for the past half-century,” said Seeger.
Other findings of the survey include:
78 per cent usually tune to a local radio station when they get in their car.
More people had a favorite local radio personality in their local markets (37 per cent) than a favorite television personality per cent (32 per cent), newspaper personality (seven per cent) or personality on a local internet site (one per cent).
When asked what about the different qualities that make a good radio personality, they ranked four as most important: 89 per cent said they liked to listen to someone who makes them think, 82 per cent said one who makes them laugh, 79 per cent wanted a personality they could trust, and 76 per cent said a good radio personality has strong ties to the local community.
Overall, 41 per cent of respondents said they liked to listen to stations that have a good balance of music, news, weather and traffic information. That rated above playing their kind of music (26 per cent) or making them laugh (3 per cent).
Of those respondents who had a “favorite media personality,” 37 per cent said their favorite personality worked on the radio, while 32 per cent said their favorite worked on television.
61 per cent of those likely to change stations during commercial breaks do so in a minute or less.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
