News Broadcasting
Americans keeping a safe distance from HDTV
MUMBAI: Americans are showing a reasonable degree in knowledge of and interest in HDTV. However it is still seen by many as being beyond their means
This finding is contained in a study conducted by global survey research firm, Ipsos-Insight. Awareness of HDTV and understanding of the related technology, products and services is on the rise. The Ipsos-Insight study found that 89 per cent of Americans are aware of HDTV, up from 74 per cent in 2002.
Most of those who are aware of HDTV recall seeing an ad for HDTV in the past month (88 per cent, up from 79 per cent two years ago). The percentage of consumers who have never heard of HDTV has dropped from 26 per cent to 11 per cent.
The report stated “Advertising and marketing by industry players is getting noticed. This was helped in part by word of mouth and sporting events, especially the recent Athens Summer Olympic Games which were presented in high definition.
“But HDTV is not yet in the consideration set of mainstream America. Nearly three-in-four say that HDTV is much too expensive for them to consider purchasing right now (72 per cent, down from 76 per cent two years ago). Other research we have conducted shows that HDTV purchase intent is flat, with 13 per cent of Americans ‘very’ or ‘somewhat’ likely to buy HDTV in the near term, versus. 15 per cent last year.”
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
