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Amazon to start a wholesale portal in India?

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MUMBAI: After launching an e-retailer Amazon India and a product-comparison site Junglee.com, the US online retail giant is all set to launch a new portal in India.

 

According to a report by economic times, the Seattle-based company is preparing to launch a portal for wholesale merchants in India, the first country outside the US where such an initiative is being planned.

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The report also said that the wholesale portal could be launched as early as next year and the team has been working on this secret project for the past few months. Talks with potential suppliers and the hiring process have also begun. The initiative could be led by Samir Kumar, who is currently director of category management and the team will report to Amazon India head Amit Agarwal.

 

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“It will be similar to what Walmart is doing online in India and what Alibaba does in China,” sources said to economic times.

 

Amazon refused to comment to the report. An Amazon India spokeswoman said, “As a policy, we do not comment on anything that we may or may not do in the future.”

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Amazon’s online retail business has grown rapidly since its debut in India. It is already the biggest competition to the home-grown e-commerce site Flipkart. Just a day after Flipkart raised $1 billion, Amazon founder Jeff Bezos announced that Amazon is going to invest $2 billion in its Indian arm.

 

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The India wholesale portal is said to be similar to AmazonSupply, its online site in the US focused on business consumers. The India platform will target small and medium enterprises. However, it is not clear what categories of products will the company sell under its wholesale platform. For instance, AmazonSupply does not sell apparel and other soft lines such as furnishings.

 

Launched in 2012, AmazonSupply sells products ranging from office supplies to electrical equipment.

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Since June last year, Amazon in India has set up a network of seven warehouses across the country and has over 8,500 merchants selling products in over 28 categories on its platform.

 

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Recently, US retail giant Walmart also estimated that India’s wholesale market will grow to $700 billion by 2020 from the current $300 billion. Earlier this year, it launched a business-focused site bestpricewholesale.co.in for its wholesale club members in Lucknow and Hyderabad.

 

It is estimated that the retail market in India currently at $525 billion will double in size by 2020.

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e-commerce

Flipkart rolls out 105 per cent bonus for 20,000 employees

Strong FY25 performance drives payouts even as layoffs and shifts unfold.

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MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.

Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.

Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.

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This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.

At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.

These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.

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For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.

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