eNews
Amazon ropes in Kelly Day to lead international streaming business
Mumbai: Amazon has appointed Kelly Day in a newly created role as vice president, Prime Video international. She will oversee streaming operations outside the US and report to Prime Video and Amazon Studios senior vice president Mike Hopkins.
She will begin her new role in January 2022.
Day was previously at ViacomCBS leading international streaming services and led the global rollout of their premium subscription video-on-demand service Paramount+ in 2021 and the international expansion of their free ad-supported streaming TV (FAST) service Pluto TV.
“Overwhelming day as I announced the end of an amazing chapter at ViacomCBS and the beginning of something new and exciting at Amazon. To my friends and colleagues at VCBS, I am so proud of what we’ve accomplished at Paramount+ and Pluto and forever grateful to have had the opportunity to work with all of you. Looking forward to starting 2022 and joining the incredibly talented team at Amazon Prime Video,” said Kelly on LinkedIn.
Kelly joined ViacomCBS in 2017 as president of Viacom Digital Studios. She has 25 years of experience in launching digital brands and businesses. She has served on the board of directors of Blue Ant Media and NATPE. She’s also had stints at Discovery Communications and America Online (AOL).
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
