iWorld
Amazon Prime Video, ZEE5 in talks for partnership
MUMBAI: Two strong players in the Indian over-the-top (OTT) ecosystem i.e, Amazon Prime Video and ZEE5 are in talks for a partnership. According to a report in the Economic times, the platforms are currently negotiating for a platform deal.
The report also added quoting an unnamed source that it may take a month for both the parties to reach an agreement. Moreover, the structure of the deal and different models are being explored currently.
Whether ZEE5 content should be made available as an in-app or app-in-app format that is also being discussed. ZEE5 which is now more reliant on AVOD revenue is looking to expand its subscription video-on-demand (SVOD) business with the deal.
While in the United States Amazon has an optional add-on service called Prime Video Channels, Amazon might launch Prime Video Channels in India too. If the deal works out, ZEE5 could be the first service on the platform.
“Acquiring and retaining a customer and running an app is a completely different ball game altogether. Many people are now discovering that it is good to focus on content and partner with other players for distribution. Also, it is not sustainable to have 30-40 OTT services in a market. Economically too, these kind of partnerships are better for the consumer,” a top executive form a leading streaming service said as quoted by ET.
iWorld
Prime Video announces March 13 premiere for Tamil original Local Times with trailer launch
Seven-episode Tamil comedy follows friends saving a fading local newspaper
MUMBAI: Prime Video has set 13 March as the global premiere date for its Tamil original comedy-drama Local Times, releasing a lively trailer that blends newsroom chaos with warmth and friendship.
The seven-episode series unfolds inside a struggling local weekly newspaper battling shrinking relevance in a fast-shifting digital news ecosystem. Developed by Anekdotes and produced by Fanboy Production, the show is directed by Naveen George Thomas and produced by Jithin Thorai.
The story centres on four friends: Veera, Azhagu, Valli and Muthu, who struggle to keep Namma Seidhi, a once-respected regional newspaper owned by Veera’s grandfather, alive. Short on funds but long on stubborn optimism, the group navigates newsroom mishaps, personal clashes and a determined rival intent on shutting them down.
The ensemble cast features Rishikanth, Abdool Lee, Maurish Dass, Adwitha Arumugam, R. Pandiarajan, Chinni Jayanth, Rini and Nandhitha Sreekumar in key roles.
“Local Times is a rooted and emotionally resonant story,” said Prime Video India director and head of originals Nikhil Madhok. While the series unfolds within a small newsroom, he said its themes of friendship and resilience travel well beyond geography.
Producer Jithin Thorai said the team set out to craft a simple, light-hearted story about ordinary people clinging to something they believe in. The local newspaper setting offers a familiar world, he added, but the heart of the series lies in the bond between the four protagonists.
The show is created by Abbhinav Kastura and Praveen Muthurangan alongside Satwik Gade, Thomas Manuel and Visvaksen P. The screenplay is written by Praveen Muthurangan.
Director Naveen George Thomas, making his directorial debut with the series, said the protagonists are flawed but deeply loyal to one another. The humour emerges from their desperation, he noted, while the emotional pull lies in their refusal to abandon each other.
Local Times will premiere in India and across 240 countries and territories, streaming in Tamil with English subtitles exclusively on Prime Video.
