iWorld
Amazon Prime Video unveils trailer for Mirzapur season two
KOLKATA: Guddu Bhaiya, Munna Bhaiya and Kaleen Bhaiya, the much-loved characters of Amazon Prime Video's Mirzapur are back.
The streaming platform has unveiled the trailer for its much-awaited second season of Amazon Original Series Mirzapur. It will start streaming from 23 October 2020. The show produced and created by Excel Media and Entertainment has gained popularity not only in India, but outside the country as well.
According to a SEMrush study published in July, Mirzapur was the second most-searched show in January-December 2019. Among other Indian content churned out by Amazon Prime Video, this show is undoubtedly the most discussed one also.
The 10-part new season of the hinterland crime drama, where power and revenge are the means to maintain order, will reveal what happened to the infamous residents of Mirzapur, following the aftermath of a shocking season one finale. The new storyline dives deeper into the murky and rustic world of guns, drugs and lawlessness and traverses through myriad layers of vengeance, conspiracies, romance, drama and the formidable women power in the terrains of Mirzapur.
“At Amazon, we do everything keeping our customers in mind. Their incessant demand for Season 2 of Mirzapur is a testament to the fact that we have spearheaded our efforts in the right direction,” Amazon Prime Video India originals head Aparna Purohit said.
“The fandom that has built for the world of Mirzapur over the last two years has been phenomenal; viewers have expressed their love and appreciation for the show and are highly engaged and immersed in the lives of the characters. It’s characters have become a part of the popular culture. We have had a wonderful collaboration with Excel Media and Entertainment over many years and we are thrilled to join forces again for yet another gripping season. We are delighted to bring the highly-anticipated new season of the captivating and gritty crime drama, Mirzapur,” Purohit added.
The streaming service has constantly kept its fans engaged with various marketing initiatives around its tentpole show. Recently, it uploaded the entire first season of Mirzapur on its official YouTube channel to gear up the audience up ahead of the second season hitting the platform.
“For the last two years, our phones have been constantly ringing with fans waiting eagerly to watch Mirzapur Season 2. We are happy to put an end to the wait and present an all-new season to them.” Excel Entertainment producer Ritesh Sadhwani said.
“We created the first season with the intent to ‘get our hands dirty’ with a pure hinterland drama; what really surprised us was the worldwide love that’s grown for our local show,” creator Puneet Krishna commented.
“The success of the first season has set a benchmark and encouraged us to take the new season several notches higher. Viewers will be in for an immersive experience through the plot twists, character developments and captivating storyline in Season 2,” he added further.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
