iWorld
Amazon Prime Video renews ‘Mirzapur’ S2
MUMBAI: Amazon Prime Video has announced the second season of Mirzapur within two months of premiering its first season. Season 2 of show is produced by Excel Media and Entertainment, created by Puneet Krishna and directed by Gurmmeet Singh.
It has also announced the green lighting of more than 20 new and returning Prime Original Series to go into production in the UK, Germany, Italy, Spain, India, Japan and Mexico. All episodes of its first season are available to binge-watch.
Amazon Prime Video India, director and head of content, Vijay Subramaniam, said, “We are committed to creating compelling stories with powerful characters, gripping narratives and world class production values. We are thrilled with the response to Mirzapur’s first season from our customers and we are happy to be working with the amazing team at Excel Media and Entertainment for another bold and powerful narrative for the next season of the show.”
The show will go into production this year before being released on Prime Video in more than 200 countries and territories worldwide.
Excel Media and Entertainment' co-founder Farhan Akhtar said, “It is exciting to see that global audiences are responding well to the kind of content we are creating. It started with Inside Edge being nominated for an International Emmy and now Mirzapur being watched & loved across India and globally; we are glad that both shows have been renewed for the next season giving us another chance to showcase Indian stories on a global stage.”
Excel Media and Entertainment co-founder Ritesh Sidhwani said, “Mirzapur has been our dream project and to quickly follow the first season with a season two announcement underlines our efforts to create best-n-class content for our online global audiences. The show gave us an opportunity to challenge ourselves and explore new subjects and territories. Now, we look forward to taking our story to another level of cinematic experience in the next season with Amazon Prime Video.”
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
