iWorld
Amazon Prime Video and MAMI launch ‘Maitri: Female First Collective’
Mumbai: Amazon Prime Video has partnered with Mumbai Academy of Moving Images (MAMI) to launch ‘Maitri: Female First Collective.’
The aim of the initiative is to build a community for women in media and entertainment where they can come together on a quarterly basis to discuss their experiences, challenges and successes and offer their perspective and advice on how to bring about a positive shift, said the statement.
The highlights of the sessions will be available on Amazon Prime Video India’s YouTube channel and MAMI’s YouTube channel and their respective social media platforms.
The first episode featuring 16 women who participated in the debut session went live on Friday. These women include Junglee Pictures and Times Studios Originals CEO Amrita Pandey; screenwriter and hairstylist Ayesha DeVitre Dhillon; screenwriter and author Bhavani Iyer; filmmaker Gayathri; filmmaker Jeeva; screenwriter Juhi Chaturvedi; filmmaker Kunjila Mascillamani; actor and TV host Mini Mathur; filmmaker Nupur Asthana; actor and producer Richa Chadha; filmmaker Rintu Thomas; actor and producer Shweta Tripathi Sharma; comedian, actor, writer, creator, and CE-HOE founder Sumukhi Suresh; filmmaker and author Tahira Kashyap Khurrana; Amazon Prime Video head of India Originals Aparna Purohit, and artistic director of MAMI Smriti Kiran – who curated the room and moderated the discussion.
“At Amazon, we believe that diversity, equity and inclusion, is not just needed, it is essential, and we are constantly trying to go beyond intention to institutionalize processes and mechanisms to create an ecosystem that mirrors true diversity,” said Prime Video’s Aparna Purohit. “Maitri means friendship or kinship, and the idea behind this initiative was to create a space for women to get together as friends, contemporaries and colleagues to collaborate, communicate and pave the way for others to follow. I believe that making an impactful change takes time, and can only happen when we begin to have a conversation regularly and repeatedly. I am glad that we have taken this small, yet significant step with the help of MAMI.”
“I have immense faith in collaboration, community building and shared experience,” said Maitri creator and curator Smriti Kiran. “It was invigorating to bring the first room for Maitri: Female First Collective together. The idea behind Maitri is togetherness. Very grateful to Aparna Purohit and Amazon Prime Video for seeing value in this vision and giving Maitri the support that it needs to soar.”
In June last year, Amazon Studios had released the inclusion policy and playbook, which is being gradually rolled out across the organisation.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
