iWorld
Amazon Prime starts streaming original Indian, foreign exclusive content
MUMBAI: Amazon India today launched its Prime Video in India. Amazon prime users will get access to Bollywood blockbusters, Hollywood movies and TV shows, and kids’ programming and Amazon original series. Available on Google Play Store as of now, it is expected to be available Apple App Store soon.
Amazon Prime is ready to let us watch various entertainment programmes on PrimeVideo.com. Now, one can download any title for offline viewing. Sub-titles and dubbing would be there for all originals and many other titles. Amazon is also working with AIB, Phantom, Excel Media, Farhan Akhtar, Ritesh Sidhwani, Big Synergy, OML for exclusive content.
Amazon Prime video’s overall subscription structure would be:
Unlimited ad-free streaming
Latest exclusive movies and TV shows
No additional cost to the annual subcription of Rs 499 per Prime membership
30-day free trial available
Kids will enjoy their favorite shows from India, and the world, on demand and ad-free. Amamazon India earlier announced tie-ups with content partners such as Asahi Corporation for shows like Shinchan, Doraemon, and Ninja Hattori. Award-winning Amazon Original series will be available exclusively to Prime customers such as Jeremy Clarkson’s The Grand Tour along with Indian original shows.
Many US TV shows will be available on Prime within a day of telecast, and the selection includes some of 2016’s most awarded shows. Original production like Breathe, The Ministry, Powerplay, Mirzapur, Stardust, The Family Man are being brought for the Indian audience.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
