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Amazon Prime signs multiyear licensing deal with Comcast’s Universal

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New Delhi: Starting 2022, Universal Pictures’ new live action films will first debut on Comcast’s OTT platform Peacock after their theatrical releases, and then land exclusively on Amazon Prime Video four months later.

The arrangement is part of a multiyear deal that Amazon has signed with Comcast’s Universal Pictures and Peacock, and applies to all live-action films including Jurassic World: Dominion that are scheduled to be released in theatres in 2022.

The deal is part of the company’s plan to change the traditional home entertainment release pattern. Generally, new movies go to a cable channel or streaming service about six months or more after they debut in cinemas. These films remain with the outlet for an 18-month window, which is referred to as the ‘Pay-One Window’.

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Under the new arrangement, Universal will send its films to streaming quicker and will break up the 18-month period. So, new movies will go to Peacock four months after their theatrical debut, and four months later, these films will be available on Amazon Prime Video for ten months and then back to Peacock for four months, it said in a statement.

“We’re thrilled to team up with Amazon to deliver our titles to its customers. This agreement further delivers on our distribution strategy to monetize our unparalleled movie library across multiple services, while offering customers the most choice, control and flexibility in how, when and where they watch films,” said UEFG, vice chairman and chief distribution officer, Peter Levinsohn in a statement.

As the streaming war rages on, media companies are trying new strategies to bolster their streaming services and challenge the domination of streaming giant Netflix, which currently boasts of 208 million subscribers. 

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Bill Ackman’s Pershing Square makes $64 billion bid to acquire Universal Music Group

Ackman pitches NYSE relisting plan as UMG board weighs unsolicited offer

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The hedge fund has proposed a business combination that values UMG at €30.40 per share, representing a hefty 78 per cent premium to its current trading price. The offer includes €9.4 billion in cash alongside stock in a newly formed entity, with shareholders set to receive €5.05 per share in cash and 0.77 shares in the new company for each UMG share they hold.

Under the proposal, UMG would merge with Pershing Square SPARC Holdings Ltd and re-emerge as a Nevada-based entity listed on the New York Stock Exchange. The move is designed to boost investor visibility and potentially secure inclusion in major indices such as the S&P 500.

Pershing Square Capital Management ceo Bill Ackman argued that while UMG’s operational performance remains strong, its market valuation has lagged due to external factors. “UMG’s stock price has languished due to a combination of issues that are unrelated to the performance of its music business,” Ackman said, pointing to concerns ranging from shareholder overhang to delayed US listing plans.

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Ackman also flagged what he sees as untapped potential in UMG’s balance sheet and a lack of clear capital allocation strategy. He added that the market has not fully recognised the value of UMG’s €2.7 billion stake in Spotify, alongside gaps in investor communication.

The proposed transaction would also result in the cancellation of around 17 per cent of UMG’s outstanding shares, while maintaining its investment-grade balance sheet. Pershing Square has said it will fully backstop the equity financing, with debt commitments secured at signing. The deal is targeted for completion by the end of the year.

UMG, however, has struck a measured tone. The company confirmed that its board has received the non-binding proposal and will review it with advisers. It reiterated confidence in its current strategy and leadership under Lucian Grainge, signalling no immediate shift in stance.

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The proposal comes at a time when global music companies are navigating evolving investor expectations, streaming economics and capital allocation pressures. For Pershing Square, the bet is clear: sharpen the financial story, relist in the US, and let the music play louder in the markets.

Whether UMG’s board is ready to change the tune remains to be seen, but the spotlight on its valuation just got a lot brighter.

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