iWorld
Amazon Prime, Dharma enter licensing deal
MUMBAI: Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.
The digital premiere will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.
“We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Amazon Video India country head director Nitesh Kripalani. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”
“We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Dharma Productions CEO Apoorva Mehta. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”
The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.
Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.
e-commerce
Google rolls out new AI shopping tools for Indian users
Gemini, AI Mode in Search, and Circle to Search get smarter upgrades to simplify online buying.
MUMBAI: Google is making online shopping in India a lot less “add to cart” and a lot more “ask and discover”. The tech giant has announced a fresh set of artificial intelligence-powered updates designed to make finding and buying products more intuitive and efficient. By integrating its Gemini models with the Shopping Graph, a massive dataset of over 50 billion product listings that sees nearly 2 billion updates every hour, Google is bringing smarter, more conversational shopping experiences across its platforms.
Users can now move seamlessly from idea generation to product discovery within the Gemini app. Whether planning a festive outfit or building a gift list, shoppers can receive product listings, comparison tables, pricing from across the web, and direct purchase links, all through natural conversation. The feature is currently available in English and Hindi.
Google has upgraded its AI Mode in Search, turning it into a more natural shopping assistant. Instead of relying on traditional filters and keywords, users can ask questions in plain language and receive structured responses with visuals, pricing, reviews, and inventory details. Comparison tables highlighting key differences are also included. While currently available in English, a Hindi version is expected soon.
The popular Circle to Search feature has been enhanced on devices such as the Pixel 10 and Samsung Galaxy S26 series. Users can now identify and explore multiple objects in a single image at once. In fashion-related queries, the tool can break down entire outfits and suggest similar products, making style replication or discovery much easier.
Google stated that these updates build on last year’s successful rollout of the Virtual Try-On tool in India, which helped users visualise apparel before purchase.
In a market where shopping decisions often happen in seconds, Google is betting that smarter AI will turn casual browsing into confident buying. From festive shopping lists to spotting the perfect outfit in a photo, these new tools aim to make every scroll feel a little more rewarding and a lot less overwhelming.
