GECs
Amazon launches fine art marketplace
MUMBAI: The online retail giant that peddles everything from e-readers to UFO detectors is looking to change that and make fine art more accessible for everyone.
Amazon on Tuesday announced the launch of Amazon Art, an online marketplace that features more than 40,000 worlds of fine art from more than 150 galleries and dealers. At launch, Amazon Art features artworks from more than 4,500 artists. Amazon said it is one of the largest online collections of original and limited edition artwork for purchase from galleries and dealers.
“We are excited to bring one of the largest selections of fine art direct from galleries to our customers. Amazon Art gives galleries a way to bring their passion and expertise about the artists they represent to our millions of customers. We’re thrilled to bring the excitement and emotional connection of art to our customers,” Amazon Marketplace VP Peter Faricy said in a statement.
Like other Amazon Web properties, the new fine art marketplace features discovery tools to help you find pieces you might like, and detailed information about the works of art. You can search by using filters such as subject, style, color, size, price, and gallery.
The marketplace includes art from galleries of all sizes in the US, UK, the Netherlands, and Canada, including Paddle8 in New York, Holden Luntz in Miami, McLoughlin Gallery and Modernbook in San Francisco and Catherine Person Gallery in Seattle.
The store offers a little something for everyone, with pieces ranging from folk art to impressionism to modern art. Prices vary, with photographs starting at under $200 alongside iconic works from artists like Norman Rockwell, including the American master’s “Willie Gillis: Package from Home” available for a cool $4.85 million. Other available pieces include Andy Warhol’s “Sachiko” for $45,000 and Claude Monet’s “L’Enfant a la tasse, portrait de Jean Monet” for $1.45 million.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
