e-commerce
Amazon founder Jeff Bezos to step down on 5 July
KOLKATA: The announcement had been made in February this year: Amazon CEO Jeff Bezos would vacate his post, handing over the reins to the company’s top cloud executive Andy Jassy. Bezos would transition to chairman of Amazon’s executive board. No date was revealed at that time. Now we know when he will follow through on that announcement. Speaking at the company shareholders’ annual general meeting (AGM), Bezos revealed that 5 July will be his last official working day as CEO, and Bassy’s first day as head honcho of Amazon.
Under Bezos leadership has transformed from being a bookseller to ecommerce pioneer to cloud computing pioneer to entertainment trail blazer.
“I’m very excited to move into the [executive] chair role, where I’ll focus my energies and attention on new products and early initiatives,” Bezos stated at the AGM. “We chose that date because it’s sentimental for me, the day Amazon was incorporated in 1994, exactly 27 years ago,” he added further.
Jassy is currently heading Amazon Web Services, who will be replaced by Tableau CEO Adam Selipsky after he takes over his new position. Considerably, the cloud segment is now the company’s most profitable segment.
Bezos shared his confidence in Jassy saying: “He has the highest of high standards and I guarantee that Andy will never let the universe make us typical. He has the energy needed to keep alive in us what has made us special.”
While Bezos will still be involved in major corporate decisions, he will focus more on other ventures like Bezos Earth Fund, Blue Origin and The Washington Post.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
