e-commerce
Amazon business head join Housing.com, to strengthen full-service transactions
MUMBAI: Housing.com has appointed Vivek Jain as chief product and technology officer to focus on strengthening the product and engineering aspects of the business to help steer Housing.com towards its goal of becoming a full-service transaction player.
Housing.com CEO Jason Kothari said, “Our goal is to become the most trusted and the leading end-to-end real estate transaction platform in the country, and robust product and technology innovation will be important for us to achieve that. Vivek comes with best-in-class product and technology leadership experience, global exposure and an entrepreneurial mind-set, which is a unique mix, and one that blends seamlessly with the thinking and culture at Housing.com. I believe Vivek’s addition to our senior team will greatly benefit us in realizing our vision for the Company.”
Jain is an industry veteran with over 14 years of experience in the technology and digital domains in India and the US. In his last role at Amazon, he was the business head for the cloud division where he helped define the value proposition, differentiation strategy, pricing and feature roadmap to create a sustainable competitive advantage for the company.
“As technology continues to play an increasingly important role in our day-to-day lives, Housing.com has managed to bring the benefits of technology to the real-estate segment through path-breaking product innovations. As the company gears-up for the next phase of growth and transformation, product and engineering will define the contours of success, and with an immensely talented team, I believe Housing.com is well-poised to fulfil the potential.” added Jain.
He started his career as an early member of Texas-based start-up Ashley Laurent and later joined Motorola Mobility, a division of Google. While in the US, Jain was associated with the US Department of Commerce where he reviewed business plans at Broadband Technology Opportunities Program (BTOP) to help assist President Obama and the Federal Government deliver on the promise of economic recovery (ARRA) through the $7.2 Billion Recovery Act’s BTOP & Broadband Initiatives.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
