e-commerce
Amazon adds Kannada OTT NammaFlix to Prime Video Channels
Mumbai: Amazon Prime Video has announced the addition of Kannada video streaming service NammaFlix to Prime Video Channels. Available as an add-on subscription at an introductory price of Rs 299/year, NammaFlix is the tenth channel to launch on the platform. It offers a range of Kannada language content, from films and TV shows to short films across genres, it said.
In the past few years, Prime Video has been building its library of Kannada content with blockbuster films like “KGF: Chapter 1,” “Roberrt,” “Yuvarathnaa,” and “Kotigobba 3.” The addition of NammaFlix will further increase the choice of Kannada content available to viewers in India.
“At Prime Video we have worked hard to bring the best of local stories to consumers across the country, expanding the linguistic palette of the Indian video viewing customer. Over the years, we have seen an increasing appreciation for Kannada content, with viewers across the country loving Kannada films on our service,” said Amazon Prime Video India head of Prime Video Channels and Sports Chaitanya Divan.
“We are now delighted to add NammaFlix to Prime Video Channels, so that customers who enjoy Kannada stories can watch more of what they love. We are certain that Prime Members across the country will value the easy access with add-on subscriptions to NammaFlix’s library that offers Kannada content across genres and formats,” he added.
“Over the years, Kannada entertainment industry has evolved to offer path-breaking stories that have won the hearts of millions,” remarked NammaFlix CEO Vijay Prakash. “Through our collaboration with Prime Video Channels, we believe that consumers from across the length and breadth of the country will have easy access to discover and watch some of the most popular, local Kannada stories.”
Besides NammaFlix, customers can also opt for add-on subscriptions of other channels like hayu, discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max, and Shorts TV, available on Prime Video Channels.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
