News Broadcasting
Amagi selected as Lionsgate’s FAST playout and delivery partner
Mumbai— Amagi, the leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), today announced that after rigorous testing of multiple vendors, Lionsgate has chosen Amagi to be its partner for FAST playout and deliveries globally. This strategic partnership aims to leverage Amagi’s cutting-edge cloud technology to scale Lionsgate’s content delivery capabilities globally and enable the launch of new channels at an unprecedented pace.
“Our partnership with Amagi has enabled us to further lean into FAST, quickly scale up our channel lineup, and optimize monetization of content from across our library — all while delivering viewing experiences that look and feel like TV,” said Chase Brisbin, EVP of International SVOD Sales and Head of Global Channels at Lionsgate EVP of international SVOD sales and head of Global Channels . “We’re now managing a large FAST portfolio, including recently launching two new channels – Nash Bridges and The Conners – with more to come in both the U.S. and internationally. Amagi’s cloud solutions and support team are integral to our ability to efficiently manage this volume on a global scale.”
Known for its extensive library of popular titles such as “John Wick,” “The Hunger Games,” “Mad Men,” “Weeds,” and “Nashville,” Lionsgate is using Amagi’s technology to create and manage a mix of multi-program and single IP channels.
Lionsgate is leveraging the Amagi CLOUDPORT cloud-based automation and playout platform, the Amagi PLANNER cloud-based platform for content planning and TV channel program scheduling, Amagi THUNDERSTORM, the SSAI & Analytics Platform, and the Amagi ADS PLUS real-time CTV advertising marketplace outside the U.S. This suite of solutions enables Lionsgate to manage, deliver, and monetize linear and VOD content for two dozen channels across a broad footprint and efficiently handle scores of deliveries, making it one of the largest players in the FAST ecosystem.
“Amagi’s infrastructure and dedicated team of professionals are uniquely positioned to support Lionsgate’s rapid expansion,” said Srinivasan KA, Co-Founder & Chief Revenue Officer at Amagi. “Together, we are executing a playbook for building an optimized and efficient media business in the 21st century. This collaboration sets a new benchmark in the industry for content studios, allowing them to creatively maximize their existing content library, expand their reach, add new viewers, attract advertisers, and increase revenues.”
Amagi provides a complete suite of channel creation, distribution, and monetization solutions. Amagi’s global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel, among others.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
