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Amagi gets Sebi green light to tap markets with fresh IPO

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MUMBAI: If streaming is the new prime time, Amagi wants a prime spot on Dalal Street too. The Bengaluru based SaaS unicorn has secured Sebi approval to launch its initial public offering, setting the stage for one of the most closely watched tech listings of the year.

The IPO will combine a fresh issue of shares worth Rs 1,020 crore with an offer for sale of nearly 3.41 crore equity shares by existing investors, according to the company’s draft red herring prospectus. The selling shareholders include PI Opportunities Fund I and II, Norwest Venture Partners X Mauritius, Accel entities, Trudy Holdings, AVP I Fund and several individual stakeholders.

Amagi plans to channel Rs 667 crore from the fresh issue into beefing up its technology and cloud infrastructure, while the remainder will be set aside for acquisitions and general corporate purposes. The company may also explore a pre IPO placement of up to Rs 204 crore, which would reduce the size of the fresh issue.

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Founded in 2008 by Baskar Subramanian, Srividhya Srinivasan and Arunachalam Srinivasan Karapattu, Amagi has made a name for itself as a cloud native media technology platform. Its software powers the delivery and monetisation of video content across smart televisions, smartphones and streaming apps. Backers include Accel, Avataar Ventures, Norwest Venture Partners and Premji Invest.

Amagi positions itself as the only end to end artificial intelligence driven cloud platform in the video segment of the media and entertainment industry. Its business spans cloud modernisation, streaming unification and monetisation services, serving a wide range of clients such as content creators, OTT platforms, telecom players, connected TV manufacturers and advertisers.

The company counts more than 45 per cent of the world’s top 50 listed media and entertainment companies as customers. Its financial performance has kept pace with its ambitions. Revenue from operations touched Rs 1,162 crore in FY25, reflecting a compound annual growth rate of 30.70 per cent over the last two years, powered by new sign ups and deeper engagement from existing clients.

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Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs India Securities, IIFL Capital Services and Avendus Capital will act as book running lead managers for the IPO. Once listed, Amagi’s shares will trade on both BSE and NSE.

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eNews

Swiggy sees record orders during India vs New Zealand T20 final

Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.

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MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.

Key highlights from the evening:

  • Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
  • The highest order rate hit 7,500 orders per minute at 19:45.
  • Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.

While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.

The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.

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