iWorld
ALTBalaji to stream content to millions through Amazon Cloudfront
MUMBAI: Balaji Telefilms’ video streaming service ALTBalaji has partnered with Amazon Internet Services to use Amazon Cloudfront, a global content delivery network (CDN) service. ALTBalaji will have access to multi-petabytes of bandwidth in preparation of the launch of the ALTBalaji service in mid-April 2017.
“We have built our platform to serve Indians globally and wanted a service provider who could support us efficiently across all geographies. We use Xstream Mediamaker as our backend OVP and video delivery is entirely hosted by and built on Amazon Web Services (AWS), which already serves numerous global OTT platforms with over hundreds of millions of streams. Thanks to AWS, our platform setup is capable of handling high volumes of traffic and media content per week, and at the same time stream content to millions of our customers every day through Amazon Cloudfront,” said ALT Digital Media Entertainment COO Sunil Nair.
“Currently, all ALTBalaji distribution partnerships that use the content syndication system, payment partners and wallets available on ALTBalaji, including other middleware infrastructure, run on AWS. We use Amazon Redshift for our data warehouse, which allows for analysis of all the customer interactions to arrive at actionable inferences. We have found Amazon Web Services to be a very reliable and responsive service provider at a time when we prepare to take ALTBalaji global,” added ALT Digital Media Entertainment head of product Ashish Bhansali.
ALTBalaji leverages a vast range of tools offered by AWS to empower its video streaming platform. The anticipated interest in the video streaming platform and the original, premium and exclusive shows has prompted Balaji Telefilms to invest significantly in the latest cutting edge technology and infrastructure to ensure it provides a world class service to its global customer base.
“Increasingly, various businesses around the world are deploying their critical workloads on AWS and going all-in so they can refocus on serving their customers best,” added Amazon Internet Services Private Limited MD Bikram Bedi. “We’re truly excited for ALTBalaji’s adoption of AWS, which will allow them to quickly and easily scale, reduce costs, improve security, and increase agility for even their most critical workloads.”
ALTBalaji app will be launched with six new shows and will be followed with new shows every month for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
