iWorld
ALTBalaji launches monsoon special #ALTBINGEATHON campaign
KOLKATA: ALTBalaji has introduced its latest monsoon campaign #ALTBINGEATHON to take a fun route to raise awareness around staying safe at home amidst the pandemic and lift spirits by binge-watching ALTBalaji’s entertaining content library.
With 80 per cent of its audience aged below 35 years, ALTBalaji introduces this quirky campaign for the youth that encourages everyone to stay at home safely while giving them a wide variety of captivating content to explore and enjoy, the platform said in a statement.
The OTT platform has also rolled out a social media campaign, reminding people to log into ALTBalaji and binge-watch their shows, amidst monsoons, with an engaging video.
Speaking on the campaign, ALTBalaji’s marketing & revenue SVP Divya Dixit said, “Monsoon is the perfect weather to get into our cozy space and enjoy binge-watching our favourite shows while we relish the rains through the window. #ALTBINGEATHON is a reminder to our audience to go back and watch those shows they always wanted to. With 84+ Hindi original shows across all genres, we want our audiences to be spoiled for choice. We can only promise more and more entertaining content going forward.”
With a strategy to focus on youth programming for the country, ALTBalaji’s offerings include premium, disruptive content and original series across genres. The company boasts of 4.7 million subscriptions during the year and currently has an active subscriber base of over 2.3 million.
iWorld
Tips Music CEO Hari Nair to step down
Girish Taurani and Sushant Dalmia to jointly steer the company as the hunt for a new chief begins
MUMBAI: A leadership shuffle is under way at Tips Music. Hari Nair, the company’s chief executive, will step down on April 30 as the music label begins the search for a successor.
The company said Girish Taurani, executive director, and Sushant Dalmia, chief financial officer, will jointly oversee operations during the transition while the board identifies a permanent replacement.
Nair joined Tips Music in 2023 and set about reshaping the veteran music label into a more digital, data-led enterprise. During his tenure, the company secured licensing and partnership deals with global platforms including Sony Music Publishing and TikTok, while renewing agreements with Warner Music Group.
Drawing on earlier experience in technology and entertainment, including a stint at ByteDance, Nair pushed the organisation towards a performance-driven culture. He built a brand partnerships division and introduced proprietary software systems aimed at strengthening digital distribution and data capabilities.
Kumar Taurani, chairman and managing director, credited Nair with embedding a data-led culture within the company and driving revenue growth in line with shareholder commitments.
In his resignation note, Nair said that after helping transition the label into a modern, digitally focused and process-driven organisation, the time had come to pursue his next leadership challenge.
The leadership change comes as the broader Tips Films group shows signs of financial stabilisation. In the third quarter of FY26 the company reported a net loss of Rs 2.86 crore, narrowing sharply from Rs 14.2 crore in the previous quarter. For the nine months ended December, losses stood at Rs 12.37 crore.
Yet revenue told a more volatile story. Income from operations slid to Rs 4 crore in Q3 FY26 from Rs 56 crore in the preceding quarter, taking total operating income to Rs 4.56 crore.
For a company built on a catalogue of more than 34,000 tracks and decades of Bollywood hits, the next chief will inherit both a digital engine and a volatile music market. The playlist may be familiar, but the next act at Tips Music is only just beginning.
