iWorld
ALTBalaji integrates JioMoney as a payments platform
MUMBAI: ALTBalaji, a digital platform for original content subscription service, has integrated with JioMoney, the mobile wallet from Reliance Payment Solutions Limited.
The integration will enable easy and hassle-free subscription payments for ALTBalaji’s customers. With over 250 hours of original content, ALTBalaji has become a popular service.
ALTBalaji was launched on 16 April 2017 with five original shows, and adds new shows every fortnight for its viewers to binge-watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.
JioMoney is the PPI wallet offered by Reliance to carry out instant cashless transactions. Jio Money offers a safe and secure platform for making digital transactions at both physical and online stores. JioMoney has been consistently enhancing the digital transaction ecosystem in the country. JioMoney users can do mobile and DTH recharges, make everyday payments at physical stores, send/receive money, pay insurance premiums, manage finances, get great deals, and much more. Simultaneously JioMoney Merchants can also leverage the digital ecosystem to bring greater choice and benefits to their customers.
Commenting on the partnership, Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Ltd said, “ALTBalaji is the #1 repository of original and exclusive Indian content in the OTT space today. Our integration enables us to synergistically target quality content to JioMoney consumers while allowing an easy and quick means to pay and subscribe via JioMoney”.
ALTBalaji launched with shows like DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa sii Wafaa, Romil & Jugal and have added The Test Case starring Nimrat Kaur and Maya Thirrai – the first Tamil original digital series to the portfolio.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
