iWorld
ALTBalaji direct subs up 69% YoY; half-yearly revenue at 34cr
Mumbai: Balaji Telefilms announced its financial results for the quarter and half year ended 30 September 2021.
Selling 2.9m subscriptions during H1Fy22 (vs 1.7m in H1FY21) ts streaming platform ALTBalaji reached a current active direct subscriber base of over 1.45m. This excludes subs on partner apps. Direct subscription revenues stood at Rs 34cr vs Rs 24cr. ALTBalaji contributed Rs 39cr to the half-year Group revenues at Rs 141cr
The platform added nine shows in the half-year taking the overall library to 87. Some of the hits launched in H1Fy22 include Punchh Beat Season two, Broken but Beautiful season three, and Cartel. ALTBalaji continues its strategy of driving deeper audience engagement through differentiated content targeted at mass India.
During the half-year, the TV business produced 363.5 hours of content across seven shows for four broadcasters. Five new shows have been lined up, and should commence shortly, it said.
Movie business also resumed production. With five projects in the pipeline, the company said it is making good progress, even as it waits for the availability of theatrical launch windows. Deals across direct to digital are also being explored. As part of its strategy, it continues to control investments in movies and pursue pre-sales and co-production deals where feasible.
Balaji Telefilms Limited MD, Shobha Kapoor said, “ALTBalaji continues to drive subscription growth. We added 2.9m subscriptions during the half-year. We added nine shows in the half-year and now have a very strong lineup for the rest of the year. Our strategic content-sharing deals will ensure we maintain control on the cash spends while driving overall profitability.”
Commenting further on the TV and movies business, she added, “Our TV business has shown good recovery in terms of production hours and we hope to improve this momentum as five new shows commence. In the movie business, production for some of the exciting projects are at various stages of completion and we are closely monitoring the availability for theatrical releases as well and direct to digital launches. Overall, the year has started well and we will build on this momentum through the year.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
