GECs
Alpha Marathi poll puts development issue on top
MUMBAI: According to an opinion poll conducted by Alpha Marathi, Zee Network’s regional channel, in association with Taleem Research Foundation, about 79 per cent voters in the State feel that development is one of the important issues in forthcoming elections in Maharashtra, followed by 73 per cent who feel unemployment is also an important issue.
The voters were asked to give their opinion on whether the seven issues listed in the questionnaire were important for the coming assembly elections. The poll was conducted in 36 assembly constituencies and about 3,590 voters were interviewed for the poll.
The rank order of important socio-economic and political issues in the forthcoming election mentioned by the voters is problems of development (78.9%), unemployment (72.8%), good governance (72.1%), suicide of farmers (64.8%) and starvation in the State (61.7%). The low priority issues include separation of Vidarbha State (25.8 %) and menace of terrorism in Maharashtra (33.8%).
Speaking on the announcement of the results, Alpha Marathi business head Nitin Vaidya said, “Alpha Marathi is a channel that prides itself on being in sync with the common people and his needs, we decided to undertake this opinion poll with the prime objective of getting to know the main issues which the electorate wants to be addressed. Whether the voters are inclined towards INC/ NCP ruling party and the likelihood of their returning them to power or to BJP/ Shiv Sena alliance.”
One assembly constituency from each district was randomly selected to ensure proper estimation. In addition, one more assembly constituency from Greater Mumbai has been added to have a better representation of the urban voters. Care was also taken to ensure that the selected sample of 36 assembly constituencies had proportional representation of each political party that constituted 1999 Maharashtra Legislative Assembly, according to the release.
The poll will be conducted in three phases: pre- campaign, once the campaigning begins and finally right before the actual voting take place.
The complete outcome of the first phase of the opinion poll was telecast on Alpha Marathi TV on Saturday, 4 September, 2004 in a special hour-long programme JanadeshS with a repeat telecast on Sunday, 5 September, 2004.
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
