News Broadcasting
Alpha Marathi awards give dubbed Titanic fight for ratings
MUMBAI: Another televised awards function from the Zee stable has made its mark, this time on the ratings front. The Alpha Marathi awards, Alpha Gaurav Puraskar 2004, ran a neck to neck race for the top spot in the ratings with the dubbed Titanic on Star Gold on 14 February.
The Alpha Gaurav Puraskar 2004, in its fifth year, garnered 20.5 per cent channel share in Mumbai during its telecast in 14 February, running a close second behind Star Gold which aired the dubbed-in-Hindi Titanic the same day.
Quoting a TAM data, in C&S 4+ in Mumbai, the Alpha Gaurav awards (which fete the best from the Marathi film industry) fetched TVRs of 5.5 whereas in Maharashtra, it got scored a TVR of 5.3. In C&S Females 15+ ABC, the Alpha Puraskar reached as high as 6.0 TVRs, claims an official release.
“If one studies the minute-by-minute rating of this 31/2 hrs show, Alpha Gaurav has got more than 9 TVRs in Mumbai as well as Maharashtra. In 1 mn+ towns this event got as high as 10.6 TVRs. The channel share of Alpha Gaurav within Marathi regional channels was 91 per cent in Mumbai and 86 per cent all over Maharashtra in CS 4+,” says the release.
Titanic, aired at the same time, had a channel share of 24.7 per cent in Mumbai and 20.9 per cent in the rest of Maharashtra. Alpha Gaurav got 20.5 per cent and 19.7 per cent respectively.
The Alpha Gaurav Puraskar 2004 was a ground event held at the NSE grounds in Mumbai on 8 February, and telecast on 14 February. Cinthol sponsored this show for the third consecutive year. A Tam Adex study earlier had showed that last year, Cinthol had benefited with tremendous exposure on this event, showing that the Cinthol brand had continuous exposure for two hours 13 mins and 25 seconds.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
