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Almonds Ai unveils ‘Green Loyalty Program’ platform
Mumbai: Almonds Ai, a B2B channel engagement, and experiences solutions company, announced the launch of a loyalty program platform that inspires change – Green Loyalty Program. The program aims to empower businesses to drive sustainability awareness, encourage eco-friendly behaviors, and support environmentally conscious practices among their customers. By incorporating sustainable principles into loyalty programs, businesses can not only educate and inspire their customers but also reward them for making environmentally friendly choices.
The Green Loyalty Program offers exclusive experiences specifically crafted for these organizations, granting them access to green rewards, eco-friendly events, workshops, and digital engagement opportunities. The Green Loyalty Program will be a key driver in making individuals a part of the sustainability initiatives taken by the government, which till date have majorly focused on large carbon-emitting industrial players, providing India an easier path towards achieving net zero by 2070.
Commenting on the launch, Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “The world of loyalty programs and B2B channel partner engagements in India is a thriving Rs 24,000 crore industry, projected to skyrocket to eighty thousand crores by 2030. As we closely observed the remarkable journey towards green loyalty initiatives, we realized that the transformation extends beyond traditional loyalty programs. Sustainability has become a key consideration, even in sales and distribution-driven initiatives. With the Green Loyalty ProgramTM, businesses can seamlessly integrate sustainability principles into their existing loyalty programs and can make a significant impact on the environment while fostering a strong bond with their customers, clients, stakeholders, and channel partners.”
Enterprises across various industries and scales have acknowledged the need to embrace eco-friendly practices and sustainability. They understand that their actions impact the environment and are actively seeking ways to reduce their carbon footprint, conserve resources, and promote sustainable development. Businesses of all types and sizes are proactively pursuing avenues to diminish their environmental impact, save resources, and support sustainable growth.
For more information about Almonds Ai and the Green Loyalty Program please visit https://almonds.ai/green-loyalty-program/’
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
