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Almonds Ai unveils ‘Green Loyalty Program’ platform
Mumbai: Almonds Ai, a B2B channel engagement, and experiences solutions company, announced the launch of a loyalty program platform that inspires change – Green Loyalty Program. The program aims to empower businesses to drive sustainability awareness, encourage eco-friendly behaviors, and support environmentally conscious practices among their customers. By incorporating sustainable principles into loyalty programs, businesses can not only educate and inspire their customers but also reward them for making environmentally friendly choices.
The Green Loyalty Program offers exclusive experiences specifically crafted for these organizations, granting them access to green rewards, eco-friendly events, workshops, and digital engagement opportunities. The Green Loyalty Program will be a key driver in making individuals a part of the sustainability initiatives taken by the government, which till date have majorly focused on large carbon-emitting industrial players, providing India an easier path towards achieving net zero by 2070.
Commenting on the launch, Almonds Ai co-founders Abhinav Jain & Apurv Modi jointly said, “The world of loyalty programs and B2B channel partner engagements in India is a thriving Rs 24,000 crore industry, projected to skyrocket to eighty thousand crores by 2030. As we closely observed the remarkable journey towards green loyalty initiatives, we realized that the transformation extends beyond traditional loyalty programs. Sustainability has become a key consideration, even in sales and distribution-driven initiatives. With the Green Loyalty ProgramTM, businesses can seamlessly integrate sustainability principles into their existing loyalty programs and can make a significant impact on the environment while fostering a strong bond with their customers, clients, stakeholders, and channel partners.”
Enterprises across various industries and scales have acknowledged the need to embrace eco-friendly practices and sustainability. They understand that their actions impact the environment and are actively seeking ways to reduce their carbon footprint, conserve resources, and promote sustainable development. Businesses of all types and sizes are proactively pursuing avenues to diminish their environmental impact, save resources, and support sustainable growth.
For more information about Almonds Ai and the Green Loyalty Program please visit https://almonds.ai/green-loyalty-program/’
Applications
Canva acquires animation and AI startups Cavalry and MangoAI
The deals strengthen Canva’s push into enterprise and AI-led design workflows
AUSTRALIA: Global visual communication platform Canva has stepped up its acquisition drive, buying UK-based 2D animation platform Cavalry and US-based AI startup MangoAI to deepen its AI-powered creative stack.
Cavalry, whose tools are used by brands including Amazon, Meta, Google and Netflix, will strengthen Canva’s motion design capabilities. The deal builds on Canva’s 2024 acquisition of Affinity, which has crossed four million downloads since launch. With Cavalry, Canva now counts seven Europe-based acquisitions, underscoring its global expansion strategy.
MangoAI, an early-stage startup focused on video advertising optimisation, will integrate its reinforcement learning systems into Canva AI. The move aims to enable brands to generate personalised marketing content in real time, cutting production cycles while improving campaign performance. MangoAI co-founder Vinith Misra will join Canva as reinforcement learning lead in its research lab.
Canva co-founder and chief operating officer Cliff Obrecht said the acquisitions reflect the company’s ambition to make professional-grade creative tools more accessible without sidelining human creativity. The goal, he said, is to bring everything from vector to motion design into a single, integrated suite.
The company now reports 265 million active users, including 31 million paid subscribers, and $4 billion in annualised revenue, up 36 per cent year on year. The latest buys further position Canva against rivals such as Adobe and Apple’s Creator Studio as it pushes deeper into enterprise workflows.
Canva head of pro design marketing Liam Fisher, said AI is intended to act as a creative assistant rather than a replacement, reinforcing the primacy of craft and individual design judgement.
