GECs
Allison+Partners awarded PR mandate for Colors
Mumbai: Viacom18’s general entertainment channel Colors has named Allison+Partners as its India public relations (PR) agency, following a competitive agency search process.
Allison+Partners is known for wide-ranging communication support given its award-winning work with a spate of innovative and iconic brands which best exemplify today’s confluence of entertainment, culture, music, and video, the company said in a statement.
“We are thrilled to add Colors to our growing portfolio of leading consumer and B2B brands in India and look forward to developing exciting, high-impact multi-platform campaigns at the edge of creativity and innovation,” said Allison+Partners managing director of India Pranav Kumar. “We look forward to bringing shows and cast closer through digitally-led PR brand and corporate campaigns for Colors via media and influencer relationships.”
The agency was recently named Provoke Media’s “Global Agencies of the Decade” and PRWeek’s “Top APAC Consultancies in 2021”. Allison+Partners continues its growth in the Asia Pacific region and key markets such as India by expanding its reach in the country.
“As an agency, our core belief is that it’s all about the work – working together with innovative brands and talented teams, to deliver impactful results,” said Allison+Partners India senior VP of client strategy and operations Neha Merchant. “We feel privileged to be chosen by Colors and excited that our thinking resonates with the Hindi GEC leader’s approach towards continued category differentiation and unique programming.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
