I&B Ministry
All India Radio elected to ABU Administrative Council
MUMBAI: All India Radio has been elected as a Member of the Asia-Pacific Broadcasting Union, ABU’s Administrative Council. In the election held at the 43rd General Assembly of the ABU in Beijing, China, AIR was elected for a two year term on the 14 Member Administrative Council, which functions as the executive of the premier broadcasting union in the world.
AIR has also been appointed to the Policy & Strategy Group of ABU.
In another event at the on going ABU General Assembly, the Engineer-in-Chief of All India Radio, Mr A S Guin has been honoured with the ABU Broadcast Engineering Excellence Award for his outstanding contribution in the field of broadcast engineering in AIR and Doordarshan, the release adds.
Formed in 1964, the Asia-Pacific Broadcasting Union (ABU) is a non-profit, professional association of broadcasting organisations with more than 150 members from 55 countries of the Asia-Pacific region. It provides a platform for co-operation in the field of news and programme exchange, acquisition of broadcast rights, training and technical consultancy. Doordarshan and All India Radio are among the most active members of the ABU.
Brijeshwar Singh, CEO, Prasar Bharati and A S Guin, Engineer-in-Chief, All India Radio are representing AIR and Doordarshan at the Beijing General Assembly.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
