iWorld
Alike.io collabs with TVF for ‘Arranged Couple’ season two
Mumbai: Alike.io, the premier social travel platform, is delighted to collaborate with TVF for the highly anticipated season two of the web series “Arranged Couple”. With all three episodes of the new season now available to watch on Girliyapa, TVF’s women-centric YouTube channel, the latest series has already garnered more than two million views in a short period.
The Arranged Couple is a powerful narrative that depicts the story of Rishi and Anu as they explore the nuances of arranged marriage. The series crafts a relatable narrative that navigates through the emotional complexities encountered by couples on their journey towards love and mutual understanding. Alike.io seamlessly weaves into the storyline by helping Rishi and Anu plan their honeymoon trip to Bali, using Alike’s simple and completely online booking platform for customised holiday packages.
Expressing his excitement about the collaboration, Alike co-founder Ashish Sidhra said, “We are thrilled to partner with TVF for the second season of Arranged Couple. The series accurately brings to life the challenges faced by newly married couples. The storyline has allowed us to showcase Alike’s unique capability of booking hassle-free personalised travel packages, helping Anu and Rishi in effectively manage the stress of planning a memorable honeymoon.
Building upon the excitement of the web series launch, Alike.io has revealed their “Hey Alike, Take us to Bali” campaign. This initiative invites newlyweds to share their unique stories, drawing inspiration from Arranged Couple’s storyline. The winning couple will get an all-expenses-paid luxury honeymoon in Bali for 6 days and 5 nights, along with travel vouchers for the first ten runners-up. The campaign, open for entries from 5 to 23 August 2024. The winning couple will be announced on 1 September 2024. Details of how to participate in this campaign can be found at www.alike.io/free-bali-trip.
TVF president Vijay Koshy sharing his enthusiasm commented, “Creating this show has been an incredible journey, as we have crafted a story that reflects the real-life emotional challenges of married life. Partnering with Alike has provided us with the opportunity to add greater authenticity to the narrative, as Alike’s travel offerings cater to the needs of both Rishi and Anu. We are looking forward to fostering this collaboration further.”
This partnership is a testament to Alike’s ability to build user interaction and engagement through aspirational and promising collaborations that fetch impactful results.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
