DTH
Alcatel demonstrates Europe’s first live mobile TV in S-band
MUMBAI: A few days ago Paris based communications service provider Alcatel successfully demonstrated Europe’s first broadcast of live TV channels on mobile handsets in S-band. It is using the new DVB-SH standard (Satellite services for Handhelds), which is currently being drafted by the DVB Project. To perform this demonstration, Alcatel was assisted by UK broadcasters Sky, ITV and BBC.
Representatives from European mobile operators, TV broadcasters, industry analyst firms and regulatory bodies attending this demonstration were able to enjoy high quality images displayed on SAGEM myMobileTV handsets. These terminals are using the S-band telecom frequency between 2.17GHz and 2.20GHz, which is adjacent to the 3G/UMTS band. 30MHz of spectrum is currently available all across Europe and in other major regions in the world.
DVB-SH is a new technology targetting the S-band. DVB-SH is a related standard to DVB-H. With DVB-SH technology, Mobile TV signals can be broadcast from satellites as well as from terrestrial transmitters directly to handhelds. DVB-SH handhelds can be designed in such a way that they become compatible with DVB-H so that both standards can be received in one end-user terminal.
In addition, Alcatel demonstrated two possible key technical features using the DVB-SH standard. Reception Antenna Diversity, a feature using two antennas inside the same mobile device, enables improvements in the signal quality under difficult conditions. Furthermore, improved Time Interleaving overcomes fading impairment in mobility conditions. The significant quality enhancement was demonstrated by implementing these DVB-SH features.
Professor Ulrich Reimers, Chairman of the Technical Module of DVB Project said, “I am delighted to have been given the opportunity to witness a live Mobile TV demonstration in the S-band even before the new Mobile TV standard has been finally designed. Within the DVB -Project, we have decided to give that standard a new name – DVB-SH – digital video broadcast from satellite for handhelds. DVB-SH is a perfect complement to other standards, such as DVB-H, which is typically using UHF frequencies but is capable of using the L-band. Thus DVB-SH may have a significant impact on the global Mobile TV industry.”
Alcatel’s mobile broadcast activities president Olivier Coste said, “Quality of service is essential for operators to attract and retain Mobile TV users. Today, we demonstrated that high quality live Mobile TV using the S-band works. This can be up and running commercially very soon. With the additional benefits of universal indoor and countrywide coverage, the fundamentals of our solution are already solid enough to enable operators to profit from sustainable mobile TV market growth thanks to the S-band.”
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
