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AiVanta expands to Dubai, bringing AI-powered personalised video tech
MUMBAI: Mumbai-based MarTech disruptor, AiVanta is setting up shop in the UAE, bringing its AI-powered personalised video solutions to the region’s top BFSI, healthcare, and telecom enterprises. If you thought customer engagement was already high-tech, think again—because AiVanta is here to redefine how brands connect with their audiences.
Founded in 2023 by Karan Ahuja, Rupak Shah, Rajesh Grover, and Rajat Tyagi, AiVanta has built a reputation for delivering hyper-personalised, multilingual video experiences that feel less like marketing and more like a one-on-one conversation. With seamless integration into CRMs, marketing automation tools, and CPaaS platforms, AiVanta enables businesses to scale customer communication effortlessly while keeping it engaging, relevant, and conversion-driven.
The UAE is racing ahead with digital transformation, making it the perfect launchpad for AiVanta’s next big leap. The company has already made waves in the region, securing partnerships with BFSI giant Al-Wathba and one of Dubai’s largest healthcare chains, Aster Healthcare. Clearly, the demand for personalised, AI-driven communication is growing—and AiVanta is delivering.
“We are excited to bring AiVanta to Dubai, a city known for embracing innovation and fostering global business excellence,” said Ahuja. “This expansion allows us to collaborate with companies in a dynamic market and demonstrate how AI-powered videos can transform customer engagement. Since we are building in India but building for the world, Dubai was our natural extension from India. Plus, its multi-ethnicity allows us to expand our multilingual offerings that we built in India.”
With hyper-personalised videos, AiVanta is helping brands create customer interactions that actually matter.
. Banks? They use AiVanta to send customers tailored financial insights.
. Insurance companies? They personalise policy updates.
. Healthcare providers? They educate patients with easy-to-digest video explainers.
. Telecom giants? They enhance customer experiences with dynamic, interactive content.
It’s not just about flashy AI—it’s about making communication feel human, even when it’s digital.
AiVanta’s UAE move is backed by an impressive client roster, including ICICI Bank, Bajaj Allianz, Canara-HSBC, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare. With its cutting-edge technology and a proven track record, the company is well-positioned to support the UAE’s digital transformation goals—and redefine how businesses engage, retain, and delight customers worldwide.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
