iWorld
Airtel’s festive surprise: Unwrapping Zee5’s entertainment treasure trove
MUMBAI: Just when you thought Santa was saving his best for Christmas, Airtel decided to beat him to it!
In a move as delightful as unwrapping your favourite gift early, Bharti Airtel has teamed up with Zee5 to deliver a digital feast for its wifi customers.
Starting with plans priced at Rs 699 and above, Airtel users can now dive into Zee5’s treasure trove of premium content—at no extra cost.
This holiday season, your binge-watching dreams come bundled with your broadband!
Through this collaboration, Zee5’s exclusive offerings—including original shows, chartbusters, and OTT movies—will become part of Airtel wifi’s ecosystem. Customers can enjoy 1.5 lakh plus hours of content, spanning multiple genres and languages, with hit titles such as Sam Bahadur, RRR, Sirf Ek Bandaa Kaafi Hai, Manorathangal, and The Chronicles of Amaragiri.
Bharti Airtel CMO & EVP customer experience, Amit Tripathi highlighted the significance of the partnership, “Partnerships are at the core of Airtel’s DNA, and we are delighted to partner with Zee5 in our endeavour to build a world-class digital content ecosystem. Zee5’s rich library adds a lot of depth to our content portfolio, enhancing the overall experience for our users. We remain committed to building our content portfolio with a single agenda of delighting our customers with the very best.”
Zee5 CBO, Manish Kalra echoed the sentiment, “At Zee5, it has been our endeavour to democratise access to high-quality entertainment by making our diverse content library available to a larger audience. The collaboration with Airtel strengthens our commitment to offering viewers a seamless entertainment experience across genres, languages, and formats.”
Airtel wifi plans and benefits
With this integration, Airtel wifi customers can enjoy access to over 350 HD TV channels and 27 OTT platforms, including Disney+ Hotstar, Amazon Prime, Netflix, and now Zee5.
|
Plan |
Speed |
Benefits |
|
Rs 699 |
Up to 40 Mbps |
Zee5, Disney+ Hotstar, 22+ OTTs |
|
Rs 899 |
Up to 100 Mbps |
Zee5, Disney+ Hotstar, 22+ OTTs |
|
Rs 1099 |
Up to 200 Mbps |
Zee5, Amazon Prime, Disney+ Hotstar, 22+ OTTs |
|
Rs 1599 |
Up to 300 Mbps |
Zee5, Netflix, Amazon Prime, Disney+ Hotstar, 22+ OTTs |
|
Rs 3999 |
Up to 1 Gbps |
Zee5, Netflix, Amazon Prime, Disney+ Hotstar, 22+ OTTs |
Customers can claim their complimentary Zee5 subscription through the Airtel Thanks app.
With Zee5 joining Airtel’s lineup, the partnership reinforces Airtel wifi’s position as a frontrunner in delivering a comprehensive and enriching digital entertainment experience, offering unparalleled content variety to its subscribers.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
