iWorld
Airtel’s digital arm Xtelify launches ‘Airtel Cloud’
MUMBAI: Xtelify, a fully-owned subsidiary of Bharti Airtel (‘Airtel’) housing all of Airtel’s digital assets and capabilities, launched a sovereign, telco-grade cloud platform – ‘Airtel Cloud’. Tailored to handle 140 crore transactions per minute for Airtel’s own use in India, this sovereign cloud platform is now being extended to meet the ever-evolving needs of businesses in India. Hosted on next-gen sustainable data centres, with Gen-AI based provisioning, and managed by 300 certified cloud experts, the highly secure and reliable Airtel Cloud offers IaaS, PaaS and advanced connectivity and guarantees secure migration, effortless scaling, lower costs and no vendor lock-ins.
Xtelify also launched an AI-powered, future-ready software platform that will help telcos all around the world rid themselves of underlying complexity, improve customer experience, lower churn and raise ARPU. Addressing every layer of the telecom value chain, the solution comes with a converged data engine for AI led insights and intelligence at scale, a Workforce platform for real time task streamlining and an experience platform for managing every element of the customer journey for a telco.
Xtelify signed three global partnerships for the newly launched platform.
1. With Singtel, Xtelify will deploy an enterprise-grade, plug-and-play transformative platform – ‘Xtelify Work’ equipping Singtel’s field teams in Singapore with AI-powered capabilities like fleet optimization, automated task management and real-time tracking and governance that will enhance their productivity.
2. With Globe Telecom, Xtelify will deploy its cutting edge, next-generation, AI-powered customer services platform – ‘Xtelify Serve’ in Philippines. This will help Globe Telecom in elevating it’s customer experience at scale through omni-channel service assurance, streamline business processes and intelligent data-driven operations.
3. With Airtel Africa, Xtelify will provide its software platforms, which includes Data Engine, Work and IQ. Deploying Xtelify Data Engine and Xtelify Work will empower Airtel Africa’s 150K-strong field team across 14 countries with market insights for micro-targeted strategies and unlock critical use cases like spam and fraud protection for their customers across Africa. Xtelify IQ will enable secure, real-time, omnichannel customer engagement, enhancing both service quality and customer experience.
Gopal Vittal, Vice Chairman and MD ̶ Bharti Airtel, said, “It is a very pivotal moment in our history as we take our world class, home grown platforms of Airtel Cloud and software solutions to businesses in India and telcos all over the world. We are privileged to have signed on partnerships with three top tier companies already – Singtel, Globe Telecom and Airtel Africa.”
“Within Airtel, we have been actively harnessing digital innovations at unmatched scale to transform our services and enhance customer experience at Airtel for many years now. This has involved powering over 590 million customer touchpoints and solving some of the most complex telecom challenges in the world. All this is enabled by Airtel Cloud where all our applications run at a very compelling cost. Today, we are also excited to take our telco-grade, sovereign-cloud platform and help businesses in India innovate faster, scale smarter and stay secure in today’s rapidly-evolving digital landscape. All controls of our cloud will reside strictly within the country ensuring zero possibility of any entity outside India being able to access any part of this data or its working”, Vittal added.
Singtel Singapore CEO Ng Tian Chong said: “We are always looking for ways to better equip our field engineers so we can deliver the best possible experiences to our customers. This platform enables us to reimagine our workflows with AI at the core, improving both efficiency and customer service. By optimising dispatch and resource management, our engineers can reach customers more quickly, resolve issues with greater accuracy and reduce our overall carbon footprint. We’re also able to enhance productivity, strengthen governance, and ultimately deliver more value to our customers.”
Globe Telecom president and CEO Carl Cruz said, “At Globe, our North Star has always been our deep desire to help uplift the lives of Filipinos by creating meaningful, reliable, and human-centered experiences. This partnership with Airtel and Xtelify is a bold step forward in that aspiration, empowering us to serve our customers with greater empathy, intelligence, and speed. By integrating Xtelify’s AI-powered Case Management Platform into our operations, we bring to life our commitment to best-in-class service across every journey, from the first touchpoint to final resolution. This transformation enables a more seamless and transparent experience for our customers, where concerns are addressed with clarity, accountability, and genuine care.”
“We are proud to collaborate with Airtel and Xtelify, two like-minded partners equally committed to raising the bar for customer experience globally. Together, we are not just launching a platform, we are building a new standard for service excellence, one that helps bring our shared vision of a more admired and more customer-centric telco to life,” Cruz added.
“We are excited to have Xtelify as a core technology partner, enabling us to deliver meaningful digital advancements and enriching the lives of millions across Africa,” said Airtel Africa group chief information officer, Jacques Barkhuizen.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
