iWorld
Airtel releases a report on the mobile attitude of people in 2013
MUMBAI: Mobile phones have certainly made our lives very easy. From surfing the details of the favourite celebrities and looking for the chartbusters to downloading wallpapers and popular songs, mobile users are doing everything over the phone.
And keeping this in mind one of the leading telecommunications company, Bharti Airtel, which has operations in 20 countries across Asia and Africa, released Airtel Mobitude2013 – the 5th edition of the Indian annual survey that captures the mobile attitude of customers highlighting their preferences.
The report reveals that mobile TV, Bollywood, Hello Tunes, Re 1 entertainment store and gaming ruled customer preferences. Mobile TV witnessed the highest traction this year with a whopping 400 per cent plus jump in viewership over last year. Viewers were glued to entertainment channels most to catch up on all their favorite TV shows and this witnessed an unbeatable traction of over 800 per cent over sports and about 200 per cent over news.
Bharti Airtel (India) chief marketing officer consumer business, Govind Rajan said in a release: “Today, while the mobile phone is an indispensible 24X7 companion for customers across age groups and geographies, each individual’s preferences and usage requirements differ. Mobitude captures these trends to bring out the true reflection of the customer’s likings and usage habits. The verdict this year has interesting findings of the preferences of more than 194 million customers across the country!”
Interestingly, the preference of viewers shifted in terms of Bollywood content. In the imagery downloads category, heartthrob Sunny Leone won hearts to top the charts beating Bollywood divas including Katrina Kaif, Deepika Padukone and Priyanka Chopra. Breaking the records of the past five years, the young newbies in the industry dethroned the most popular ‘Khans’. Bold spirited actors – Sunny Leone, Sherlyn Chopra and Poonam Pandey emerged as the most downloaded, surpassing the total downloads of their male counterparts. While Ranbir Kapoor tops charts in the male category in the imagery download, Bollywood’s hottest celebrity Katrina Kaif who topped charts for four consecutive years is out of the top five league. On the other hand, Aamir Khan continued to be out of top 5 for the fourth consecutive year.
In Hollywood, the beautiful preggies Megan Fox and Drew Barrymore made it to the top downloaded in the female category and unlike their Bollywood counterparts, Hollywood hunks Brad Pitt and Tom Cruise are defying age to top the download charts.
In terms of songs, Indians preferred romantic songs over the filmy item numbers. Customers are now humming the romantic number Tum Hi Ho of the movie Aashiqui2 making it the most popular download in the Bollywood Hello Tune category. Other songs like Jeene Laga Hoon from Ramaiya Vastavaiya with newbies in lead roles trend more over songs with popular celebrities. Even Priyanka Chopra’s hit international track Exotic was among the most downloaded English songs.
In the sports category, Sachin Tendulkar ruled charts with a whopping 124 per cent jump in download compared to last year followed by Roger Federer. Our other men in blue – Dhoni and Yuvraj however were bowled out from the Top five league to give way for women power with Serena Williams, Sania Mirza and Saina Nehwal who joined the wagon this year.
Driven by the popularity of the Airtel Re 1 entertainments store, data usage continues to grow at a fast pace. The number of data users jump 124 per cent from last year and data consumption jumped 220 per cent.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
