iWorld
Airtel, Jio have bid for assets of Aircel
MUMBAI: Leading telecom players Bharti Airtel and Reliance Jio both have bid to separately purchase assets of bankrupt telecom operator Aircel. According to a Mint report, lenders to Aircel are keener on a lump sum sale to a single party which could get better value of the assets.
The telecom operator Aircel Cellular Ltd and Dishnet Wireless Ltd, together known as Aircel, owe about Rs 50,000 crore to creditors which includes Rs15,545 crore debt to financial creditors and about Rs 35,000 crore to operational creditors.
Several factors worked as the catalyst to the telecom operator’s downfall. At a time when it was already trying to take a breath in the highly competitive sector after entry of Reliance Jio, the latter called off its plan to merge its wireless business with Aircel, citing legal and regulatory uncertainties. The move made the situation worse.
According to the report, Airtel is the sole bidder for Aircel’s spectrum assets and Jio is the sole bidder for the telecom towers. Jio is also in the race for Aircel’s fibre assets, along with Sterlite Industries, private equity firm I Squared Capital, and distressed asset fund Aion Capital.
Deloitte is reportedly happy with the outcome. Four weeks will be taken to know the final result while bids for the asset closed on Monday.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
