Broadband
Airtel introduces 300 Mbps home broadband plan
MUMBAI: Telecommunications service provider Bharti Airtel has introduced an all-new home broadband plan with speeds of up to 300 Mbps over Wi-Fi. The fibre-to-the-home (FTIH)-based plan comes at a monthly rental of Rs 2199 and offers 1200 gigabyte of data along with unlimited STD as well as local calling.
Commenting on the launch, Bharti Airtel CEO-Homes George Mathen said, “Following the resounding success of our V-Fiber home broadband offering, we are delighted to introduce the new FTIH-based plans for customers looking for higher speeds. Fixed broadband continues to be the preferred in-home mode for customers to consume online digital content and the average usage per home is growing at a breakneck speed. With this in mind, we will plan to expand our FTIH offerings over the coming days and provide our customers the choice of home broadband plans across a wide range of price points and speeds.”
Customers opting for the plan also get free subscription to Airtel’s Wynk Music and Airtel TV apps. Wynk Music offers 3 million plus songs while Airtel TV offers more than 350 live TV channels as well as 10,000 movies and shows.
Airtel offers Home broadband and fixed line services in 89 cities across India. It is the second-largest fixed broadband services provider in the country.
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Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
